Language : English
Published : 2000
Pages : 300
In Search of Hospitality
The academics who contributed to this collection are chiefly concerned with reflecting useful insights into the study of hospitality that encompass the commercial provision of hospitality and its counterpart in the private domestic setting.
Available on backorder
Language : English
For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you’re thinking …’How do I choose my topic?’ ‘I’m confused by all these different philosophies’ ‘I need to collect my data; what do I do first?’ ‘When and what do I need to write? …then, open this book to discover: * Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process * A glossary of clear definitions for 600 research terms * Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice * Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
ACCT2 Managerial is a fully blended-learning package; the book’s design encourages student engagement through ease of navigation, concise language and descriptions, and clearly highlighted key points, concepts and formulas. The online content adds further depth to student understanding of both theory and application of concepts. ACCT Managerial is the Asia-Pacific edition of the proven 4LTR press approach to managerial accounting, designed to enhance students’ learning experiences. The text is aimed squarely at the preparers/debits and credits method of teaching and is presented in an easy-to-read and accessible style. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory financial accounting course. This edition again features the full chapter on sustainability.