Language : English
Published : 2017
Pages : 912
Industrial Organisation: Competition, Strategy, Policy provides a thorough treatment of the core concepts and theories underlying the economics of industrial organization. In this new fifth edition, the authors use an array of empirical examples and case studies to analyse the structure, behaviour and performance of firms and industries.
Business Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century.
First published in 1994, Deon Rossouw’s Business Ethics has become the foundation text for business students in South Africa. This edition is an adaptation of the book with the addition of topics which address business ethics in the Malaysian perspective. Useful for both students and practitioners, this book addresses key ethical issues affecting corporate communities in the twenty-first century. It tracks global developments such as the growing emphasis on triple bottom-line reporting while addressing problems particularly relevant in the Malaysian context.
Spread over 19 chapters, this textbook provides fundamental information about International Business, which includes concepts and theories in business and management discipline with highlights on Asian business practices.
“The Business Environment” provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.