Innovation is a State of Mind: Simple strategies to be more innovative in what you do
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Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. Desjardins’ unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy, providing a clear, concise, yet reasonably comprehensive introductory survey of the ethical choices available to us in business.
About the Author
Joe DesJardins is Professor in the philosophy department formed jointly by the College of St. Benedict and St. John’s University in Minnesota. He presently serves as the Executive Director of the Society for Business Ethics. Among his publications are: An Introduction to Business Ethics (McGraw Hill), Environmental Ethics: An Introduction to Environmental Philosophy (Wadsworth), of Contemporary Issues in Business Ethics, co-editor, with John McCall, (5th Ed, Wadsworth) , and the forthcoming Business, Ethics, and Sustainability: Ethics for the Next Industrial Revolution (Prentice Hall). He received his Ph.D. from the University of Notre Dame and taught for many years at Villanova University before moving to Minnesota.
About the Author
Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.
This 13th edition of Lesikar’s Business CommunicationDigital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar’s classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.