Language : English
Published : 2017
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
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Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. Desjardins’ unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy, providing a clear, concise, yet reasonably comprehensive introductory survey of the ethical choices available to us in business.
About the Author
Joe DesJardins is Professor in the philosophy department formed jointly by the College of St. Benedict and St. John’s University in Minnesota. He presently serves as the Executive Director of the Society for Business Ethics. Among his publications are: An Introduction to Business Ethics (McGraw Hill), Environmental Ethics: An Introduction to Environmental Philosophy (Wadsworth), of Contemporary Issues in Business Ethics, co-editor, with John McCall, (5th Ed, Wadsworth) , and the forthcoming Business, Ethics, and Sustainability: Ethics for the Next Industrial Revolution (Prentice Hall). He received his Ph.D. from the University of Notre Dame and taught for many years at Villanova University before moving to Minnesota.
This book provides basic knowledge of statistical techniques and its application to business. Most of the chapters are classified into two parts, the text and the syntaxes of SPSS and excel. It provides a conceptual understanding of basic statistical techniques with concepts illustrated by a small hypothetical or actual data set and graphs.
Lind/Marchal/Wathen is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style and illustrates concepts through the liberal use of business-focused examples that are relevant to the current world of a college student. Known as a “student’s text,” Lind’s supporting pedagogy includes self-reviews, cumulative exercises, and coverage of software applications including Excel, Minitab, and MegaStat for Excel. And now, McGraw-Hill’s adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared. In addition, resources within Connect Plus help students solve problems and apply what they’ve learned. Lind’s real-world examples, comprehensive coverage, and superior pedagogy combine with a complete digital solution to help students achieve higher outcomes in the course.
This write-in workbook is an invaluable resource to help students’ improve their Maths and English skills and help prepare for Level 1 and Level 2 Functional Skills exams. The real-life questions are all written with a business administration context to help students find essential Maths and English theory understandable, engaging and achievable. Written by Carol Vella, lecturer with a wealth of experience in the Retail and Business Administration industry, this workbook is an effective resource to support Maths and English learning in the classroom, at work and for personal study at home.