Language : English
Published : 2017
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Out of stock
Essentials of Business Statistics: Communicating with Numbers is a core statistics textbook that sparks student interest and bridges the gap between how statistics is taught and how practitioners think about and apply statistical methods. Throughout the text, the emphasis is on communicating with numbers rather than on number crunching. By incorporating the perspective of professional users, the subject matter is more relevant and the presentation of material more straightforward for students.
Spreadsheet Modeling and Decision Analysis: A Practical Introduction to Business Analytics 7th Edition$74.80
Updated for use with Microsoft Office Excel 2013, Spreadsheet Modeling and Decision Analysis, 7th Edition, provides you with succinct instruction in the most commonly used management science techniques and shows you how these tools can be implemented using the most current version of Excel for Windows. This text also focuses on helping you develop algebraic and spreadsheet modeling skills.
Analytic Solver Platform replaces Risk Solver Platform in this edition. Analytic Solver Platform includes all of the capabilities of risk Solver for risk analysis and Monte Carlo simulation, all of the capabilities of Premium Solver Platform for optimization, and new capabilities for finding robust optimal decisions using simulation, optimization, stochastic programming, and robust optimization methods.
“The Business Environment” provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
First published in 1994, Deon Rossouw’s Business Ethics has become the foundation text for business students in South Africa. This edition is an adaptation of the book with the addition of topics which address business ethics in the Malaysian perspective. Useful for both students and practitioners, this book addresses key ethical issues affecting corporate communities in the twenty-first century. It tracks global developments such as the growing emphasis on triple bottom-line reporting while addressing problems particularly relevant in the Malaysian context.