Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
The key text on problem-solving negotiation-updated and revised Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.
This best-selling guide provides a complete, practical, up-to-date introduction to network and computer security. Security Guide to Network Security Fundamentals, Fifth Edition, maps to the new CompTIA Security SY0-401 Certification Exam, providing thorough coverage of all domain objectives to help readers prepare for professional certification and career success. The text covers the essentials of network security, including compliance and operational security; threats and vulnerabilities; application, data, and host security; access control and identity management; and cryptography. The extensively updated Fifth Edition features a new structure based on major domains, a new chapter dedicated to mobile device security, expanded coverage of attacks and defenses, and new and updated information reflecting recent developments and emerging trends in information security, such as virtualization. New hands-on and case activities help readers review and apply what they have learned, and end-of-chapter exercises direct readers to the Information Security Community Site for additional activities and a wealth of learning resources, including blogs, videos, and current news and information relevant to the information security field.
About the Author
Mark Ciampa is Assistant Professor of Computer Information Systems at Western Kentucky University in Bowling Green, Kentucky. Previously, he served as Associate Professor and Director of Academic Computing for 20 years at Volunteer State Community College in Gallatin, Tennessee. Dr. Ciampa has worked in the IT industry as a computer consultant for the U.S. Postal Service, the Tennessee Municipal Technical Advisory Service, and the University of Tennessee. He is also the author of many Cengage/Course Technology textbooks, including Security Guide to Network Security Fundamentals, CWNA Guide to Wireless LANs, 3e, CWSP Guide to Wireless Security, Guide to Wireless Communications, and Networking BASICS. He holds a Ph.D. in digital communication systems from Indiana State University.
Praise for the Second Edition ” full of vivid and thought-provoking anecdotes…needs to be read by anyone with a serious interest in research and marketing.” Research Magazine “Shmueli et al. have done a wonderful job in presenting the field of data mining – a welcome addition to the literature.” ComputingReviews.com “Excellent choice for business analysts…The book is a perfect fit for its intended audience.” Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization ” extremely well organized, clearly written and introduces all of the basic ideas quite well.” Robert L. Phillips, Professor of Professional Practice, Columbia Business School Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft(R) Office Excel(R) add-in XLMiner(R) to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: * Real-world examples to build a theoretical and practical understanding of key data mining methods * End-of-chapter exercises that help readers better understand the presented material * Data-rich case studies to illustrate various applications of data mining techniques * Completely new chapters on social network analysis and text mining * A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint(R) slides * Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology.