Language : English
Published : 2015
Pages : 749
International Business 2nd Asian Global Edition
There is a reason why instructors around the world have relied on the market-defining product International Business – Competing in the Global Marketplace: it has consistently exceeded instructors’ expectations while preparing students to confront the unique challenges of global business.
International Business Asia Global Edition 2e goes one step further to offer more. A definitive text for Asian students and the global student interested in the multiple opportunities in Asia, it brings together the varied teaching, writing, and the global consulting expertise of Charles Hill, Chow-Hou Wee, and Krishna Udayasankar to create the most thorough, up-to-date, and thought provoking text on the market.
International Business Asia Global Edition 2e maintains a tightly integrated flow between the chapters and identifies how real managers succeed or fail in the global economy. It includes information, examples, and cases that highlight the challenges and opportunities of doing business in Asia, as well as the role of Asian businesses in the global market. The authors’ passion for international business is apparent on every page as they make important theories interesting, informative, and accessible to all readers.
· Cases, focus boxes, and exercises throughout the book show how theory relates to the practice of international business.
· Closing Case – Each chapter concludes with a Closing Case demonstrating the relevance of chapter material to the practice of international business.
· End-of-Part Cases – Longer End-of-Part casesallow for more in-depth study of international companies.
· Country Focus – Each Country Focus example provides background on the political, economic, social, or cultural aspects of countries grappling with an international business issue.
· Management Focus – Examples from companies further illustrate the relevance of chapter material for the practice of international business.
· Implications for Managers – At the end ofeach chapter in Parts 2, 3, and 4, sections titled Implications for Managers clearly explain the managerial implications of material discussed in thechapter.
· globalEDGE Research Task – Using the text and the global EDGE website, students solve realistic international business problems related to each chapter. These exercises expose students to the types of tools and data sources international managers use to make informed business decisions.
· Supplements for the instructor on the OnlineLearning Center give instructors online access to the Instructor’s Manual, CaseNotes, PowerPoints, Test Bank, globalEDGE answers, and student resources. For students, this website provides rich interactive resources to help them learn how to practice international business including chapter quizzes and interactive modules.
New in This Edition
6 new End-of-Part Cases on international companies
2 new Closing Cases on the practice of international business
2 new Country Focus analyses
3 new Management Focus articles
1 new Opening Article
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This established and popular text is regarded as one of the clearest and most comprehensive in its field. David Eadson has joined Jon Curwin and Roger Slater in the author team, and together they have sought to offer a more compact book with all the qualities of the previous six editions, whilst strengthening the links to online support materials. The new edition has been enhanced to reflect the latest learning plans and techniques, providing students with all the tools they need to pass the typical Quantitative Methods course. Each chapter focuses on a selection of statistical techniques, illustrated with examples from across business, marketing, economics, finance, and public administration, to appeal to students across the business spectrum. Whilst all core material is covered in the book itself, the online offering has been bolstered to include Parts 6-8 covering ‘Modelling’, ‘Mathematical Topics’ and ‘Student Guides’ respectively, in addition to a wide range of other resources including datasets and extra learning tools. Visual signposts throughout the text guide the student to the online platform to provide a seamless interaction between the two thus providing a multi-faceted learning experience. The wide-ranging coverage provided makes this the ideal text for the teaching of quantitative methods across all business disciplines at undergraduate, MBA, and post-experience levels. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
About the Author
Jon Curwin is Principal Lecturer in Business Analysis and Senior Learning and Teaching Fellow, Birmingham City Business School Roger Slater is Head of the Faculty Resources Centre for the Faculty of Law, Humanities and Social Sciences at the University of Central England, UK, and has been involved in teaching and examining quatitative topics for over 30 years. David Eadson is a Higher Education Consultant, formerly a Principal Lecturer in Statistics in the Teesside University Business School
About the Author
Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.
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About the Author
Gerard Duignan (BBc, DipTchg) has a background in radio programming and management. He combines his role as lecturer in radio at the New Zealand Broadcasting School with his research interest in documenting the history of New Zealand radio broadcasters.