Language : English
Published : 2021-05-01
Introduction to Hospitality 8th Global Edition
An engaging introduction to hospitality, for tomorrow’s managers
Introduction to Hospitality is a lively, comprehensive survey of the world’s largest industry – hospitality. Students explore the vibrant inner workings of each hospitality segment, including hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; assemblies, events, and attractions; and managerial areas of the hospitality industry. The 8th edition highlights a range of issues shaping the future of each segment of the hospitality industry.
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For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: * Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy * New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. * New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability * Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
About the Author
Nigel Evans is Director, of Teesside University’s new Darlington Campus. He has published widely in Tourism and Management and taught strategy for many years on varied programmes including MBA and BA (Hons) Travel and Tourism programmes.
This third edition of the best selling textbook Food & Beverage Management has been updated and revised to take account of current trends within these industries.
About the Author
Professor of Hospitality Studies at the London School of Tourism, Hospitality and Leisure, University of West London Senior Lecturer in Hospitality Studies, also at the London School of Tourism, Hospitality and Leisure, University of West London.
Hue, the ancient, royal capital of Vietnam, is a city remarkable in its strive for greatness and to achieve breathtaking beauty. Despite its many dramatic historic events, from conflicts between ancient Vietnam and the now extinct kingdoms of Champa to the 19th and 20th century French occupation and becoming the victim of the Tet offensive in 1968, much of Hue’s classical architecture survives. The exquisite royal lifestyle is still visible in the Imperial Citadel, still reflected in the Hue Museum of Fine Arts and vividly reproduced in Nguyen mausoleums in the Valley of the Tombs. ‘Royal Hue’ traces the development of this magnificent imperial capital from its humble beginnings in the 14th century until its position as a UNESCO world heritage site since 1993. The book also documents the 143 years of Nguyen rule when under 13 emperors Hue was built and rebuilt, each time grander and more opulent than the last, until in 1945 the last emperor Boa Dai handed over his Royal Seal and Sword of Mandate to representatives of the new President Ho Chi Minh.With an authoritative and lively text by Vietnamese-British historian Dr Vu Hong Lien and evocative photographs by Paisarn Piemmettawat, ‘Royal Hue’ is the perfect guide for the discerning cultural explorer to this world heritage site.