Language : English
Published : 2021-05-01
Introduction to Hospitality 8th Global Edition
An engaging introduction to hospitality, for tomorrow’s managers
Introduction to Hospitality is a lively, comprehensive survey of the world’s largest industry – hospitality. Students explore the vibrant inner workings of each hospitality segment, including hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; assemblies, events, and attractions; and managerial areas of the hospitality industry. The 8th edition highlights a range of issues shaping the future of each segment of the hospitality industry.
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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: * Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy * New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. * New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability * Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
About the Author
Nigel Evans is Director, of Teesside University’s new Darlington Campus. He has published widely in Tourism and Management and taught strategy for many years on varied programmes including MBA and BA (Hons) Travel and Tourism programmes.
For undergraduate/graduate-level courses in Hospitality Information Systems, and Hospitality Technology. This text examines technology strategies for the hospitality industry. Exceptionally practical in approach, this edition includes a new chapter on technology in the casino industry and a new chapter on technology for meetings and events. A separate chapter is devoted to planning and investment as students learn what technology exists and how to use it to succeed in the hospitality business.
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies.
- Presents a comprehensive and critical overview of tourism studies across the social sciences
- Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments
- Includes 50 newly commissioned essays by leading experts in the social sciences from around the world
- Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development
- Sets an agenda for future tourism research and includes a wealth of bibliographic references
About the Author
Alan A. Lew is Professor in the Department of Geography, Planning and Recreation at Northern Arizona University, USA. He is Editor-in-Chief of Tourism Geographies , and co-author of Understanding and Managing Tourism Impacts: An Integrated Approach (2009), World Regional Geography (2010), and Tourism Geography (2014). C. Michael Hall is Professor in the Department of Management, Marketing & Entrepreneurship the University of Canterbury, New Zealand; Docent, Department of Geography, University of Oulu, Finland; and Visiting Professor at Linneaus University School of Business and Economics, Kalmar, Sweden. He is Co-Editor of Current Issues in Tourism and an Associate Editor of Tourism Geographies . Allan M. Williams is Professor of Tourism and Mobility Studies at the University of Surrey, UK. He is Co-Editor of Tourism Geographies , and co-author of several books, including Critical Issues in Tourism (2002), Tourism and Tourism Spaces (2004), and Tourism Innovation (2008).