ISBN-13 : 9781292092911
ISBN-10 : 1292092912
Language : English
Published : 2015-10-08
Pages : 864
Introduction to Management Science, Global Edition
“For undergraduate courses in Management Science.” A logical, step-by-step approach to complex problem-solvingUsing simple, straightforward examples to present complex mathematical concepts, “Introduction to Management Science” gives students a strong foundation in how to logically approach decision-making problems. Sample problems are used liberally throughout the text to facilitate the learning process and demonstrate different quantitative techniques.”Management Science “presents modeling techniques that are used extensively in the business world and provides a useful framework for problem-solving that students can apply in the workplace. The Twelfth Edition focuses on the latest technological advances used by businesses and organizations for solving problems and leverages the latest versions of Excel2013, Excel QM, TreePlan, Crystal Ball, Microsoft Project 2010, and QM for Windows.
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ISBN-13 : 9781292092911
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.
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