Language : English
Published : 2011-01-25
Pages : 576
Introduction to the Hospitality Industry
Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in today’s hospitality industry, covering everything from finance to operational issues. The Eighth Edition of Introduction to the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors. This edition includes additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry. Readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.
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Master the human relation skills you need to become successful in today’s workplace with one of the most widely used human relations texts available. EFFECTIVE HUMAN RELATIONS incorporates hundreds of examples of real human relations issues and practices in successful companies. This comprehensive 13th edition explores goal- setting, the root causes of negative attitudes, the use of “personal branding” and social media in the job market, emotional intelligence, positive psychology and happiness, and how companies create a dynamic company cultures. Self-assessments and self-development opportunities throughout the book teach you to assume responsibility for improving your personal skills and competencies. This text will help you gain the insights, knowledge and relationship skills you need to deal successfully with the wide range of people-related challenges in business today. It is a text you can continue to refer to throughout your life!
About the Author
Barry L. Reece is professor emeritus at Virginia Polytechnic Institute and State University. Prior to this, he was on the faculty at the University of Northern Iowa. He received his Ed.D. from the University of Nebraska. Dr. Reece has been actively involved in teaching, research, consulting, and designing training programs throughout his career. He has conducted more than 500 workshops and seminars devoted to leadership, human relations, communications, sales, customer service, and small business operations. He received the Excellence in Teaching Award for classroom teaching at Virginia Tech and the Trainer of the Year Award presented by the Valleys of Virginia Chapter of the American Society for Training and Development. Dr. Reece has contributed to numerous journals and is author or co-author of six college textbooks that have been through a total of 41 editions. He has served as a consultant to Lowe’s Companies, Inc., Wachovia Corporation, WLR Foods, Kinney Shoe Corporation, and numerous other profit and not-for-profit organizations. Monique Reece is an adjunct professor at the Institute for Leadership and Organizational Performance at the University of Denver. She has also served as an Executive Education faculty member at the Daniels College of Business, University of Denver, and online faculty for Colorado State University. Monique has more than 25 years of teaching, training and executive management experience working with both Fortune 500 companies and fast-growing entrepreneurial businesses. She is the founder of MarketSmarter, a consulting and training firm that helps companies improve marketing, business strategy and organizational culture to inspire innovation, employee commitment and customer loyalty. Monique is the creator a program that has taught hundreds of CEOs, marketers, sales professionals, and entrepreneurs how to develop growth strategies and marketing plans. She formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development and Corporate Planning at Avaya. Monique is the author of REAL-TIME MARKETING FOR BUSINESS GROWTH: HOW TO USE SOCIAL MEDIA, MEASURE MARKETING AND CREATE A CULTURE OF EXECUTION, coauthor of MARKET SMARTER, NOT HARDER, and a former columnist for The Denver Business Journal. She currently serves on the Chief Marketing Officer Council (CMO) Academic Liaison Board.
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you’re thinking …’How do I choose my topic?’ ‘I’m confused by all these different philosophies’ ‘I need to collect my data; what do I do first?’ ‘When and what do I need to write? …then, open this book to discover: * Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process * A glossary of clear definitions for 600 research terms * Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice * Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
Unrivalled in the way it makes the teaching of statistics compelling and accessible to even the most anxious of students, the only statistics textbook you and your students will ever need just got better! Lecturers/instructors – request a free digital inspection copy here or, if outside of Europe, here With a little help from his weird band of characters, Andy Field has transformed the way students engage with statistics. The Fourth Edition of the award-winning book continues, with its unique blend of humour and collection of bizarre examples, to bring statistics – from first principles to advanced concepts – well and truly to life using IBM SPSS Statistics. WebAssign(R) – manage and monitor your student’s progress quickly and easily online Choose to use WebAssign(R) alongside the new Fourth Edition of Andy Field’s textbook and in moments you can set up courses and schedule assignments (using the 2000 questions available) and track individual performance so you can spot in an instant where more instruction or practice is needed. WebAssign(R) lets you set questions for your students to practise over and over again. They get instant feedback and also links to the relevant chapter or section in the integral ebook to help them work out the correct solution. Contact your local SAGE representative for more details SAGE MobileStudy – study where and when you like Scan any QR code within the book to access revision material on a smartphone or tablet such as Cramming Sam’s Study tips, flashcard glossaries, interactive multiple choice questionnaires and more. Click here to take a look (if you’re accessing the site from a desktop you’ll be taken to the Companion Website instead; look out for the MobileStudy icon to show you which pages are also available on the MobileStudy site). See how Andy’s book is changing the landscape for textbooks through the use of technology! Support materials for a wide range of disciplines Education and Sport Sciences lecturer support materials with enhanced ones for Psychology, Business and Management and the Health Sciences on the enhanced Companion Website make the book even more relevant to a wider range of subjects across the social sciences and where statistics is taught to a cross-disciplinary audience. Other major new updates include: * Now fully compatible with recent IBM SPSS Statistics releases up to and including version 21. * Two new characters! Statistical cult leader Oditi provides students with access to video clips via his Lantern to help further understanding of statistical/SPSS concepts, while Confusius helps students to make better sense of statistical terms. * The enhanced Companion Website offers plenty of lecturer and student material to use in conjunction with the textbook. These include PowerPoints and subject-specific testbanks for lecturers as well as answers to the Smart Alex tasks at the end of the each chapter; datafiles for testing problems in SPSS; flashcards of key concepts; self-assessment multiple-choice questions; and online videos of key statistical and SPSS procedures discussed in the textbook for students. Video Links * Go behind the scenes of the Fourth Edition, and find out about the man behind the book * Watch Andy introduce SAGE MobileStudy * Ask Andy Anything: Teaching stats…and Robbie Williams’ head * Ask Andy Anything: Gibson or Fender * Ask Andy Anything: The one part of the book Andy hated writing
For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.