Language : English
Published : 2014
Pages : 768
Investments: Concepts & Applications is a contemporary exploration of the complexities of modern financial markets integrated with a contextual history of theory. The text maintains a strong emphasis on the techniques and applications of investment management set within a regional context. This fifth edition continues to link theory and research with the real-world financial markets, including an in-depth analysis of the Global Financial Crisis and expanded coverage on alternative investments.
Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each concept is explored thoroughly and supported with numerous examples. The text requires only a modest background in mathematics. Each major topic is organized into two chapters, beginning with basic concepts that provide necessary background for understanding each data mining technique, followed by more advanced concepts and algorithms. Quotes This book provides a comprehensive coverage of important data mining techniques. Numerous examples are provided to lucidly illustrate the key concepts. -Sanjay Ranka, University of Florida In my opinion this is currently the best data mining text book on the market. I like the comprehensive coverage which spans all major data mining techniques including classification, clustering, and pattern mining (association rules). -Mohammed Zaki, Rensselaer Polytechnic Institute
This best-selling guide provides a complete, practical, up-to-date introduction to network and computer security. Security Guide to Network Security Fundamentals, Fifth Edition, maps to the new CompTIA Security SY0-401 Certification Exam, providing thorough coverage of all domain objectives to help readers prepare for professional certification and career success. The text covers the essentials of network security, including compliance and operational security; threats and vulnerabilities; application, data, and host security; access control and identity management; and cryptography. The extensively updated Fifth Edition features a new structure based on major domains, a new chapter dedicated to mobile device security, expanded coverage of attacks and defenses, and new and updated information reflecting recent developments and emerging trends in information security, such as virtualization. New hands-on and case activities help readers review and apply what they have learned, and end-of-chapter exercises direct readers to the Information Security Community Site for additional activities and a wealth of learning resources, including blogs, videos, and current news and information relevant to the information security field.
About the Author
Mark Ciampa is Assistant Professor of Computer Information Systems at Western Kentucky University in Bowling Green, Kentucky. Previously, he served as Associate Professor and Director of Academic Computing for 20 years at Volunteer State Community College in Gallatin, Tennessee. Dr. Ciampa has worked in the IT industry as a computer consultant for the U.S. Postal Service, the Tennessee Municipal Technical Advisory Service, and the University of Tennessee. He is also the author of many Cengage/Course Technology textbooks, including Security Guide to Network Security Fundamentals, CWNA Guide to Wireless LANs, 3e, CWSP Guide to Wireless Security, Guide to Wireless Communications, and Networking BASICS. He holds a Ph.D. in digital communication systems from Indiana State University.
The key text on problem-solving negotiation-updated and revised Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “the business model generation!”