Key Business Analytics: The 60 tools every manager needs to turn data into insights: – better understand customers, identify cost savings and growth opportunities
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: * Financial analytics – cashflow, profitability, sales forecasts * Market analytics – market size, market trends, marketing channels * Customer analytics – customer lifetime values, social media, customer needs * Employee analytics – capacity, performance, leadership * Operational analytics – supply chains, competencies, environmental impact * Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: * What is it? * When should I use it? * How do I use it? * Tips and pitfalls * Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.
About the Author
Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He’s acknowledged by the CEO Journal as one of today’s leading business brains.
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