Language : English
Published : 2011-10-15
Pages : 606
Language, Proof, and Logic
About the Author
Dave Barker-Plummer is a senior research scientist at Stanford University’s Center for the Study of Language and Information. Jon Barwise (1942-2000) served on the faculties of Yale University, the University of Wisconsin, Stanford University, and Indiana University. John Etchemendy is currently provost and professor of philosophy and symbolic systems at Stanford University.
Developed as the text for the basic computer architecture course at MIT, this book integrates a thorough coverage of digital logic design with a comprehensive presentation of computer architecture. It spans the entire range of topics from analog circuit design to operating systems. The authors seek to demystify the construction of computing hardware by illustrating systematically how it is built up from digital circuits through higher-level components to processors and memories, and how its design is affected by its intended uses. “Computation Structures” is unusually broad in scope, considering many real-world problems and trade-off decisions faced by practicing engineers. These difficult choices are confronted and given careful attention throughout the book. Topics addressed include the digital abstraction; digital representations and notation; combinational devices and circuits; sequence and state; synthesis of digital systems; finite state machines; control structures and disciplines; performance measures and trade offs; communication; interpretation; micro-interpreter architecture; microprogramming and microcode; single sequence machines; stack architectures; register architectures; reduced instruction set computers; memory architectures; processes and processor multiplexing; process synchronization; interrupts, priorities, and real time; directions and trends.
The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need–besides talent–to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• The best way to determine pricing
• How to avoid common legal pitfalls
• How to manage large projects
• The secrets of efficient design teams
• How to forecast your workload and finances
• Dealing with international clients
• The merging models of ad agencies and design firms
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Marketing communications
• Environmental design
• Industrial design
• Motion graphics
• Interaction design
• Information design
Using Arduino, you can join the DIY movement and build an amazing spectrum of projects – limited only by your imagination! Until now, however, most Arduino books and manuals have demanded extensive “geekitude.” Not this one: it assumes you know nothing about Arduino or electronics, guides you gently up the learning curve, walks you through several real projects, and leaves you ready to do anything you want with Arduino. This lush, 4-color guide is loaded with step-by-step photos that guide you every step of the way. Your guide, John Baichtal, founding member of legendary hackerspace Twin Cities Maker, is author of Hack This! 24 Incredible Hackerspace Projects from the DIY Movement: he’s one of the world’sleading experts in getting newcomers up-to-speed with hardware projects. Baichtal’s Arduino for Beginners starts with an easy crash course in Arduino and electronics, and teaches all you need to know about safety, tools, soldering, and more. You’ll learn how to: * Detect intrusion with lasers and IR * Set up Arduino Bluetooth connections * Create useful Arduino programs from scratch * Use sensors and water controls * Conrol DC motors, servos, and stepper motors * Create projects that keep track of time * Safely control high-voltage circuits * Harvest useful parts from junk electronics, and more Along the way, you won’t just walk through building several practical projects: you’ll learn how to construct professional enclosures, so your projects won’t just look like tangled wires and bare circuit boards – they’ll actually fit and function comfortably in your home!
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
About the Author
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.