Language : English
Published : 2016-03-16
Pages : 768
Management 12th Edition
Welcome to our 12th edition. Thank you to everyone who has used and learned from previous editions. We are proud to present to you our newest and most exciting edition.
Our Mission with this text hasn’t changed from that of our previous editions: to inform, instruct, and inspire. We hope to inform by providing descriptions of the important concepts and practices of modern management. We hope to instruct by describing how you can take action on the ideas discussed. We hope to inspire not only writing in an interesting and Optimistic way but also by providing a real sense of the opportunities ahead of you.Whether your goal is starting your own company, leading a team to greatness, building a strong organization, delighting your customers, or generally forging a positive,and sustainable future, we want to inspire you to take constructive actions.
Change Management is a crucial process for gaining the competitive advantage that is the goal of many organisations. This 5th edition of Organisational Change: Development and Transformation has been comprehensively revised to fully explain change management from the perspectives of organisational development and organisational transformation.
Table of Contents
Part 1 Insight into Marketing 1. What is marketing? 2. Strategy development and marketing planning 3. The marketing environment Part 2 Analyzing the Market 4. Buying behaviour 5. Marketing research and marketing information 6. Market segmentation and positioning Part 3 Product Decisions 7. Product strategy and services marketing 8. New product development Part 4 Promotion Decisions 9. Marketing communication strategies 10. Advertising 11. Sales management Part 5 Pricing Decisions 12. Pricing strategies and price determination Part 6 Distribution Decisions 13. Distribution 14. Retailing 15. Global marketing
Advertising Promotion and Other Aspects of Integrated Marketing Communications: South African Edition 1st Edition
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.
This text will combine the disciplines of the internationally recognised Project Management Body of Knowledge with the practical techniques that are used in the project profession in Australia today. [Insert with code for 12 months student online access]