Language : English
Published : 2007-08-10
Pages : 432
Management by Menu
Setting the standard for menu management–newly updated Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the “big picture” behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool. Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book. This Fourth Edition also includes new coverage of: Nutrition, health, diets, and the new Food Pyramid, all appearing wherever relevant How the foodservice industry has advanced over the past ten years, including specific segments and demographic supporting data Innovative menu pricing strategies, featuring non-cost approaches such as pricing by sales potential or margin analysis Today’s menu building software, offering a variety of examples and tools Ethical leadership in restaurant management, discussed in an entirely new chapter A newly created Study Guide provides several additional resources to help readers review the material and exercises to test their knowledge of key topics and concepts A dynamic guide for today’s foodservice industry, Management by Menu, Fourth Edition sets the standard for understanding menu management.
About the Author
Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.
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