Language : English
Published : 2016-01-01
Pages : 339
Management of Electronic and Digital Media 6th Edition
Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker — helping prepare you for a career in today’s electronic and digital media field.
About the Author
Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran’s awards include the Broadcast Education Association’s Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.
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Building prototypes and models is an essential component of any design activity. Modern product development is a multi-disciplinary effort that relies on prototyping in order to explore new ideas and test them sufficiently before they become actual products. “Prototyping and Modelmaking for Product Designers” illustrates how prototypes are used to help designers understand problems better, explore more imaginative solutions, investigate human interaction more fully and test functionality so as to de-risk the design process. Following an introduction on the purpose of prototyping, specific materials, tools and techniques are examined in detail, with step-by-step tutorials and industry examples of real and successful products illustrating how prototypes are used to help solve design problems. Workflow is also discussed, using a mixture of hands on and digital tools. A comprehensive modern prototyping approach is crucial to making informed design decisions, and forms a strategic part of a successful designer’s toolkit.
About the Author
Bjarki Hallgrimsson is a practising product development consultant and an Associate Professor at the School of Industrial Design, Carleton University, Ottawa.
Enrico Fermi (1901 – 1954) was an Italian-American physicist particularly known for his work on the development of the first nuclear reactor and for his contributions to the development of quantum theory, nuclear and particle physics, and statistical mechanics. He was awarded the 1938 Nobel Prize in Physics for his work on induced radioactivity. Fermi is widely regarded as one of the leading scientists of the 20th century, highly accomplished in both theory and experiment. Along with J. Robert Oppenheimer, he is frequently referred to as “the father of the atomic bomb.” His lecture notes, especially those for quantum mechanics, nuclear physics, and thermodynamics, were transcribed into books which are still in print, including THERMODYNAMICS, which remains his most important publication. With his characteristic clarity, in this classic on Thermodynamics, Fermi explains the First and Second Laws of Thermodynamics, entropy, thermodynamic potentials, and much more.
The purpose of this third edition is to bring together in a single book descriptions of all tests carried out in the optical shop that are applicable to optical components and systems. This book is intended for the specialist as well as the non-specialist engaged in optical shop testing. There is currently a great deal of research being done in optical engineering. Making this new edition very timely.
About the Author
Daniel Malacara, PhD, is a Professor at the Centro de Investigaciones en Optica, Leon, Gto, Mexico. A designer and constructor of optical instruments, including telescopes, he is well known for his books, including Optical Shop Testing, which has been translated into several languages. Dr. Malacara is a Fellow of the Optical Society of America and of SPIE, the International Society of Optical Engineering.
Robotics is a key technology in the modern world, a well-established part of manufacturing and warehouse automation, assembling cars or washing machines, or moving goods to and from storage racks for Internet mail order. Robots have taken their first steps into homes and hospitals, and have seen spectacular success in planetary exploration. Yet despite these successes, robots have failed to live up to the predictions of the 1950s and 60s, when it was widely thought–by scientists as well as the public–that we would have, by now, intelligent robots as butlers, companions, or co-workers. This Very Short Introduction explains how it is that robotics can be both a success story and a disappointment, and how robots can be both ordinary and remarkable. Alan Winfield introduces the subject by looking at the parts that together make a robot. Not surprisingly, these parts each have a biological equivalent: a robot’s camera is like an animal’s eyes, a robot’s microcomputer is equivalent to an animal’s brain, and so on. By introducing robots in this way this book builds a conceptual, non-technical picture of what a robot is, how it works, and how “intelligent” it is.