Managerial Statistics by Gerald Keller is an established and worldwide bestselling business statistics text. Packed with examples and real data, UK-based author Nicoleta Gaciu joins Gerald Keller in this new edition to present a comprehensive, application-driven text developed and tailored especially for courses across the UK, Europe, the Middle East and Africa (EMEA). Through Keller's unique three-step approach to problem solving, students learn to identify the correct statistical technique, compute the statistics, and ultimately interpret results in the context of the problem.
About the Author
Dr. Gerald Keller is Emeritus Professor of Business at Wilfrid Laurier University, where he taught statistics, management science, and operations management from 1974 to 2011. He also taught at the University of Toronto, the University of Miami, McMaster University, the University of Windsor, and the Beijing Institute of Science and Technology. In addition to consulting with banks on credit scoring and credit card fraud, Dr. Keller has conducted market surveys for the Canadian government on energy conservation. His books include BSTAT, 2e, APPLIED STATISTICS WITH MICROSOFT EXCEL, ESSENTIALS OF BUSINESS STATISTICS (co-authored), AUSTRALIAN BUSINESS STATISTICS (co-authored), and STATISTICS LABORATORY MANUAL EXPERIMENTS USING MINITAB. Dr. Keller also has been published in OMEGA, IIE TRANSACTIONS, DECISION SCIENCES, INFOR, ECONOMICS LETTERS, and ARCHIVES OF SURGERY. Nicoleta Gaciu is Senior Lecturer in Education: Secondary Science / SKE Course Leader at Oxford Brookes University. Nicoleta is a member of the Institute of Physics (MInstP), Fellow of Higher Education Academy (FHEA), and BELMAS member.
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“Marketing Essentials 2e” explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. “Marketing Essentials” follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. “Marketing Essentials” is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
About the Author
Sally Dibb is Professor of Marketing at the Open University Business School. The Open University is the largest university in the UK, teaching over 200,000 people every year, and the UK’s only university dedicated to distance learning. Before joining the Open University (in September 2005) Sally was a Reader in Marketing and Strategic Management at Warwick Business School (one of the U.K.’s leading three business schools), University of Warwick, U.K. She holds research degrees from the University of Manchester, UK and Warwick University: her Ph.D. examined consumer modelling. She has published widely in U.S. and European marketing journals on the marketing of services, marketing planning, market segmentation and corporate identity, as well as textbooks and practitioner-oriented workbooks on these themes. Sally chairs the U.K. Academy of Marketing’s Special Interest Group on market segmentation and until recently, she was Associate Dean of Undergraduate Programs at Warwick Business School. Her consulting clients include a range of companies such as JCB, ICI, Fujitsu, Midland Electricity, Diageo and AstraZeneca. Lyndon Simkin is a Reader at Warwick Business School, University of Warwick, U.K. He received his Ph.D. from Bradford University. His research interests are business planning, target market prioritisation, marketing planning, implementation of effective marketing programmes, promotions management and retail marketing. He is the author of other marketing texts and his long-term consulting clients include Calor, Fujitsu, JCB, Raytheon, Royal & Sun Alliance and many retailers.
About the Author
Jonathan Murphy is Lecturer in International Management and Organizational Analysis at Cardiff University, Wales, UK. He has combined academic study of management with professional practice in the areas of democracy and good governance. Jonathan is author of The World Bank and Global Managerialism as well as numerous articles and book chapters on international management, non-profit sector, and international development issues. He is Associate Editor of Critical Perspectives on International Business, the first international management journal with an explicitly critical focus. He holds a doctorate in management from the Judge Business School at Cambridge University, UK. Hugh Willmott is Research Professor at the Cardiff Business School. He has previously held appointments at the Universities of Cambridge, Manchester and Aston, and visiting appointments at the Universities of Copenhagen, Lund and Cranfield. His books include Making Quality Critical, The Re-engineering Revolution, Managing Knowledge, Management Lives, Studying Management Critically and Fragmenting Work. He has published widely in social science and management journals and currently is a member of the editorial boards of the Academy of Management Review, Organization Studies, Journal of Management Studies and an Associated Editor of Organization. Richard L. Daft, Ph.D., is the Brownlee O. Currey, Jr., Professor of Management in the Owen Graduate School of Management at Vanderbilt University. Professor Daft specializes in the study of organization theory and leadership. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management Education. Professor Daft has authored or coauthored 13 books, including The Executive and the Elephant: A Leader’s Guide to Building Inner Excellence (Jossey-Bass, 2010), Organization Theory and Design (South-Western, 2010), The Leadership Experience (South-Western, 2011), and What to Study: Generating and Developing Research Questions (Sage, 1982). He published Fusion Leadership: Unlocking the Subtle Forces That Change People and Organizations (Berrett-Koehler, 2000) with Robert Lengel. He also has authored dozens of scholarly articles, papers, and chapters. His work has been published in Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Journal of Management, Accounting Organizations and Society, Management Science, MIS Quarterly, California Management Review, and Organizational Behavior Teaching Review. Professor Daft is an active teacher and consultant. He has taught management, leadership, organizational change, organizational theory, and organizational behavior. He has been involved in management development and consulting for many companies and government organizations, including the American Bankers Association, Bridgestone, Bell Canada, the Transportation Research Board, Nortel, TVA, Pratt & Whitney, State Farm Insurance, Tenneco, the United States Air Force, the United States Army, J. C. Bradford & Co., Central Parking System, Entergy, Bristol-Myers Squibb, First American National Bank, and the Vanderbilt University Medical Center.
In its 8th edition, AHRI-endorsed Human Resource Management has a re-organised author team and continues to provide a strong conceptual and practical framework for students of human resource management. The successful integrative strategic HRM model is retained and the most recent developments in human resource management theories and practices are explored. A multitude of contemporary regional and international examples are integrated throughout, alongside an expanded coverage on ethics and a focus on critical analysis. Thoroughly revised and updated with the latest research findings, this edition incorporates a wealth of new material including: corporate social responsibility, ethics, sustainable management practice, leadership, talent management, industrial relations, and retains its focus on core human resource elements. Accompanied by new online study tools which help to reinforce concepts, apply critical thinking and enhance skills, the 8th edition of Human Resource Management offers the complete learning experience required to succeed in human resource management.
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.