Publisher: Cengage Learning

While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haleya s renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.

Out of stock

SKU: 9780170189392, 0170189392 Category:

Language : English
Published : 2011
Pages : 472