Language : English
Published : 2013
Pages : 596
Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
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The key text on problem-solving negotiation-updated and revised Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.
Endorsed by the Australian Human Resources Institute (AHRI – the national association representing human resource and people management professionals), Managing Human Resources 4th edition presents a concise coverage of key HRM topics typically taught in a 12 or 13-week teaching semester. The 4th edition has been thoroughly updated to reflect the impact of the Fair Work Act on the employment relationship between employers and employees, as well as on the work of HR professionals. Numerous practical examples throughout the text highlight contemporary HR issues, such as: Employee engagement Flexible working arrangements Work-life balance Generational issues in the workplace Skills shortages in various industries The importance of effective employee recruitment and training The cost of involuntary staff turnover Increasing diversity in the workplace Outsourcing Corporate social and ethical responsibility Globalisation In addition to a thorough analysis of the contemporary HR landscape in Australia, the text provides useful comparisons with HR practices in regional countries such as India, China and Japan.
For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
About the Author
Aaron Podolefsky is Provost and Vice President for Academic at the University of Northern Iowa, where he also served eight years as Dean of the College of Social and Behavioral Sciences. He received his Ph.D. in Anthropology from the State University of New York at Stony Brook and also holds degrees in Liberal Studies and Mathematics. He has authored books on law in Papua New Guinea and crime prevention in urban America. Peter J. Brown is a Professor of Anthropology at Emory University, where he also holds a faculty position in the Rollins School of Public Health. He is currently director of Emory’s Center for the Study of Health, Culture and Society. He has served as an officer in the Society for Medical Anthropology and was Editor-in-Chief of the journal Medical Anthropology for nine years. He has done research on a variety of topics, including malaria, tuberculosis, obesity, Alzheimer’s disease, male gender and health, and the history of international health policy. He has been the recipient of three teaching awards. He has co-edited The Anthropology of Infectious Disease (with Marcia Inhorn) as well as the textbooks Applying Anthropology (sixth edition) and Applying Cultural Anthropology (fifth edition) (both with Aaron Podolefsky.