Language : English
Published : 2013
Pages : 596
Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Available on backorder
The key text on problem-solving negotiation-updated and revised Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.
For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
Discover the power of Java for developing applications with the engaging, hands-on approach in Farrell’s Java Programming, 8e. With this book, even first-time programmers can quickly develop useful programs while learning the basic principles of structured and object-oriented programming. The text incorporates the latest version of Java with a reader-friendly presentation and meaningful real-world exercises that highlight new Java strengths. Updated Programming Exercises and a wealth of case problems help you build skills critical for ongoing programming success. You can find additional tools to strengthen your Java programming success with the optional CourseMate that includes a wealth of interactive teaching and learning tools and unique Video Quizzes created by the book’s author.
About the Author
Joyce Farrell has authored several popular programming textbooks, including books on Java, Programming Logic and Design, C#, and C . Her books are recognized for their clear, direct writing style and effective presentation. A well-respected instructor, Ms. Farrell has taught Computer Information Systems at Harper College in Palatine, Illinois, the University of Wisconsin-Stevens Point, and McHenry County College in Crystal Lake, Illinois.