Language : English
Published : 2016
Pages : 704
Marketing for Hospitality and Tourism Global Edition,7th Edition
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.
Real-world advice for quick retention of the most important business concepts and skills of hospitality finance Hospitality Financial Management provides a straightforward, practical approach to help the hospitality manager effectively analyze hospitality industry management reports and financial statements; prepare accurate business forecasts, strategic pricing models, and effective cost-control systems; manage working capital; develop and finance growth strategies; perform investment analysis; prepare investment packages; negotiate and structure business deals; and ultimately increase shareholder value and personal wealth. This comprehensive how-to book includes:* Feature Stories–brief histories of famous hospitality leaders highlighting how they have used financial management skills to attain success for their companies and significant financial rewards for themselves * Learning Outcomes–a summary of key topics covered in each chapter * Finance in Action–scenarios that apply the concepts, skills, and techniques presented in the chapter to real-world situations. A step-by-step solution is provided for each problem to walk the reader through the necessary financial calculations * The Real Deal–boxed inserts that emphasize the relevance of the book by linking financial concepts to fun facts associated with situations students either have or will encounter in their everyday lives * Concept Checks–case studies that reinforce the materials presented and enable students to practice their analytic and problem-solving skillsHospitality Financial Management is the perfect book for undergraduate and graduate hospitality management students, hospitality industry managers, and owners of small hospitality businesses.
About the Author
Agnes DeFranco is a Professor of Finance and Accounting at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. Her research areas are hospitality finance, cost control, accounting, and cultural and diversity issues. She has been recognized with the Dean’s Award for Excellence in Applied Research. She is also the 2006-2007 President of the Hospitality Financial and Technology Professionals, an international professional association formed in 1952 with over 4,600 members worldwide. Thomas Lattin is a CPA who has earned partner status with three international hospitality accounting/consulting firms and served as president of a national hotel management company as well as president of a publicly traded hotel real estate investment trust. He is currently the Sir Rocco Forte Executive in Residence at the Conrad N. Hilton College at the University of Houston and Managing Director of Lattin & Associates, a management consulting firm.
Hue, the ancient, royal capital of Vietnam, is a city remarkable in its strive for greatness and to achieve breathtaking beauty. Despite its many dramatic historic events, from conflicts between ancient Vietnam and the now extinct kingdoms of Champa to the 19th and 20th century French occupation and becoming the victim of the Tet offensive in 1968, much of Hue’s classical architecture survives. The exquisite royal lifestyle is still visible in the Imperial Citadel, still reflected in the Hue Museum of Fine Arts and vividly reproduced in Nguyen mausoleums in the Valley of the Tombs. ‘Royal Hue’ traces the development of this magnificent imperial capital from its humble beginnings in the 14th century until its position as a UNESCO world heritage site since 1993. The book also documents the 143 years of Nguyen rule when under 13 emperors Hue was built and rebuilt, each time grander and more opulent than the last, until in 1945 the last emperor Boa Dai handed over his Royal Seal and Sword of Mandate to representatives of the new President Ho Chi Minh.With an authoritative and lively text by Vietnamese-British historian Dr Vu Hong Lien and evocative photographs by Paisarn Piemmettawat, ‘Royal Hue’ is the perfect guide for the discerning cultural explorer to this world heritage site.
This text is for the introductory course in a hospitality management program that covers dining room and banquet management. Its emphasis is on the service aspects of a business that will distinguish an outstanding dining experience. The text includes the history of dining room and banquet service, the proper techniques of service, sanitation requirements, and important merchandising concepts. Information about reservations, priority seating, and reservations systems is also included. This new edition is updated with a number of new features. The most noteworthy are the Chefs’ Choice professional profiles that spotlight noted individuals in the hospitality industry. These profiles cover the essentials in creating and maintaining a successful dining room and banquet operation. Each chapter also has been updated with key words and terms, more thorough objectives, and numerous discussion questions to help students retain the material. And finally, “Dining Room and Banquette Management 5E” now offers an electronic instructional support CD-ROM that includes PowerPoints, Computerized Test Bank, Instructor’s Manual and Lesson Plans.