Language : English
Published : 2016
Pages : 704
Marketing for Hospitality and Tourism Global Edition,7th Edition
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Capturing the flavor and breadth of the industry, Introduction to Hospitality Management, Fourth Edition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. Devoting six chapters to management, the text focuses on hospitality and management and uses first-person accounts, corporate profiles and industry morsels to foster a student’s appreciation for the field. Throughout, author John R. Walker invites students to share this industry’s unique enthusiasm and passion. The text is organized into five sections: the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment; and assemblies and event management. Each section includes insight from industry professionals, contains up-to-date information on career opportunities, and includes many examples illuminating current industry trends and realities. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.
This is a comprehensive textbook designed for students of tourism and hospitality management. It provides a balanced approach to the subject, covering all the key concepts, and is well supported by examples, illustrations, and cases. The text elaborates on the environment of tourism marketing, market segmentation, targeting, and positioning. Due to its practical applications, the book would also be useful for practising tourism professionals.
The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies.
- Presents a comprehensive and critical overview of tourism studies across the social sciences
- Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments
- Includes 50 newly commissioned essays by leading experts in the social sciences from around the world
- Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development
- Sets an agenda for future tourism research and includes a wealth of bibliographic references
About the Author
Alan A. Lew is Professor in the Department of Geography, Planning and Recreation at Northern Arizona University, USA. He is Editor-in-Chief of Tourism Geographies , and co-author of Understanding and Managing Tourism Impacts: An Integrated Approach (2009), World Regional Geography (2010), and Tourism Geography (2014). C. Michael Hall is Professor in the Department of Management, Marketing & Entrepreneurship the University of Canterbury, New Zealand; Docent, Department of Geography, University of Oulu, Finland; and Visiting Professor at Linneaus University School of Business and Economics, Kalmar, Sweden. He is Co-Editor of Current Issues in Tourism and an Associate Editor of Tourism Geographies . Allan M. Williams is Professor of Tourism and Mobility Studies at the University of Surrey, UK. He is Co-Editor of Tourism Geographies , and co-author of several books, including Critical Issues in Tourism (2002), Tourism and Tourism Spaces (2004), and Tourism Innovation (2008).
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.