Language : English
Published : 2016
Pages : 704
Marketing for Hospitality and Tourism Global Edition,7th Edition
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Plato’s Symposium, written in the early part of the 4th century BC, is set at a drinking party (symposium) attended by some of the leading intellectuals of the day, including Aristophanes, the comic dramatist, Socrates, Plato’s mentor, and Alcibiades, the brilliant but (eventually) treacherous politician. Each guest gives a speech in praise of the benefits of desire and its role in the good and happy human life. At the core of the work stands Socrates’ praise of philosophical desire, and an argument for the superiority of the philosophical life as the best route to happiness. This edition provides an accessible and engaging new translation by M. C. Howatson, and a substantial introduction, by Frisbee Sheffield, which guides the reader through the various parts of the dialogue and reflects on its central arguments. A chronology and detailed notes on the participants help to set this enduring work in context.
The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies.
- Presents a comprehensive and critical overview of tourism studies across the social sciences
- Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments
- Includes 50 newly commissioned essays by leading experts in the social sciences from around the world
- Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development
- Sets an agenda for future tourism research and includes a wealth of bibliographic references
About the Author
Alan A. Lew is Professor in the Department of Geography, Planning and Recreation at Northern Arizona University, USA. He is Editor-in-Chief of Tourism Geographies , and co-author of Understanding and Managing Tourism Impacts: An Integrated Approach (2009), World Regional Geography (2010), and Tourism Geography (2014). C. Michael Hall is Professor in the Department of Management, Marketing & Entrepreneurship the University of Canterbury, New Zealand; Docent, Department of Geography, University of Oulu, Finland; and Visiting Professor at Linneaus University School of Business and Economics, Kalmar, Sweden. He is Co-Editor of Current Issues in Tourism and an Associate Editor of Tourism Geographies . Allan M. Williams is Professor of Tourism and Mobility Studies at the University of Surrey, UK. He is Co-Editor of Tourism Geographies , and co-author of several books, including Critical Issues in Tourism (2002), Tourism and Tourism Spaces (2004), and Tourism Innovation (2008).
About the Author
Iain Campbell, a native of Australia, is builder of the Tandayapa Bird Lodge in Ecuador and cofounder of Tropical Birding, which leads bird and wildlife tours around the world. Sam Woods and Nick Leseberg are nature guides for Tropical Birding. Campbell and Woods are the authors of “Wildlife of Australia” (Princeton).
The 3 rd Edition of Resorts: Management and Operation is a summary of almost 30 years of thought, analysis, and research into the field of resort management written from a business viewpoint yet takes into account the unique structure of resorts. The text is divided into three sections. Each section has a philosophical basis for the inclusion of the subsequent principles and practices. The first section covers major types of resorts: those that are mountain-based, beach-based and golf/tennis based. Two chapters are devoted to each of the various resort types. The first chapters of each resort type focuses on development issues with the impact on operations noted throughout. The second chapter in each resort type deals with guest profiles and management issues. The second section highlights what makes managing a resort different from managing a ‘regular’ hotel. The final section features a newly expanded chapter on spas, pools, and indoor water parks along with individual chapters on specialty resorts, cruise ships and casinos, reflecting the importance of these types of properties.