Language : English
Published : 2016
Pages : 704
Marketing for Hospitality and Tourism Global Edition,7th Edition
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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Hue, the ancient, royal capital of Vietnam, is a city remarkable in its strive for greatness and to achieve breathtaking beauty. Despite its many dramatic historic events, from conflicts between ancient Vietnam and the now extinct kingdoms of Champa to the 19th and 20th century French occupation and becoming the victim of the Tet offensive in 1968, much of Hue’s classical architecture survives. The exquisite royal lifestyle is still visible in the Imperial Citadel, still reflected in the Hue Museum of Fine Arts and vividly reproduced in Nguyen mausoleums in the Valley of the Tombs. ‘Royal Hue’ traces the development of this magnificent imperial capital from its humble beginnings in the 14th century until its position as a UNESCO world heritage site since 1993. The book also documents the 143 years of Nguyen rule when under 13 emperors Hue was built and rebuilt, each time grander and more opulent than the last, until in 1945 the last emperor Boa Dai handed over his Royal Seal and Sword of Mandate to representatives of the new President Ho Chi Minh.With an authoritative and lively text by Vietnamese-British historian Dr Vu Hong Lien and evocative photographs by Paisarn Piemmettawat, ‘Royal Hue’ is the perfect guide for the discerning cultural explorer to this world heritage site.
Capturing the flavor and breadth of the industry, Introduction to Hospitality Management, Fourth Edition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. Devoting six chapters to management, the text focuses on hospitality and management and uses first-person accounts, corporate profiles and industry morsels to foster a student’s appreciation for the field. Throughout, author John R. Walker invites students to share this industry’s unique enthusiasm and passion. The text is organized into five sections: the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment; and assemblies and event management. Each section includes insight from industry professionals, contains up-to-date information on career opportunities, and includes many examples illuminating current industry trends and realities. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.
Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.
For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.