Language : English
Published : 2013-01-01
Pages : 256
Mass Media Research: An Introduction 10th International Edition
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition shows you how it happens–from content analysis to surveys to experimental research–and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach–including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
About the Author
Joseph Dominick is a retired professor in the College of Journalism and Mass Communication at the University of Georgia. He received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before going to the University of Georgia where, from 1980 to 1985, he served as the head of the Radio-TV-Film Sequence. The author or co-author of four additional books, Dr. Dominick also has published nearly 40 articles in scholarly journals. From 1976 to 1980, he served as the editor of the JOURNAL OF BROADCASTING. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company, and he has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society. Roger Wimmer received his Ph.D. in mass media research from Bowling Green State University in Ohio in 1976, although he has been involved in mass media research since 1972. His expansive experience includes serving as a sales representative at KLSS and KSMN, Mason City, Iowa, instructor at the University of Wisconsin-Whitewater, assistant professor at the University of Mississippi, associate professor at the University of Georgia, and manager of research for Cox Broadcasting in Atlanta, Ga. Prior to founding Wimmer Research, Dr. Wimmer was co-founder of Wimmer-Hudson Research & Development, president/CEO/co-founder of The Eagle Group, president/general partner/co-founder of Paragon Research, and president of Surrey Research. He has extensive radio industry experience as well as all areas of research for the television and cable television industries, including stations, networks, and programming production. He has developed several research approaches to test local news content, on-air talent, and promotional activities. In addition, Dr. Wimmer has several years of experience in nonmedia research, working with such clients as The Aquarium of the Pacific, Coors, U.S. West, and Samsonite.
The wide-ranging texts in this book take as their premise the idea that sound is a subject through which popular culture can be analyzed in an innovative way. From an infant’s gurgles over a baby monitor to the roar of the crowd in a stadium to the sub-bass frequencies produced by sound systems in the disco era, sound — not necessarily aestheticized as music — is inextricably part of the many domains of popular culture. Expanding the view taken by many scholars of cultural studies, the contributors consider cultural practices concerning sound not merely as semiotic or signifying processes but as material, physical, perceptual, and sensory processes that integrate a multitude of cultural traditions and forms of knowledge. The chapters discuss conceptual issues as well as terminologies and research methods; analyze historical and contemporary case studies of listening in various sound cultures; and consider the ways contemporary practices of sound generation are applied in the diverse fields in which sounds are produced, mastered, distorted, processed, or enhanced. The chapters are not only about sound; they offer a study through sound — echoes from the past, resonances of the present, and the contradictions and discontinuities that suggest the future. ContributorsKarin Bijsterveld, Susanne Binas-Preisendorfer, Carolyn Birdsall, Jochen Bonz, Michael Bull, Thomas Burkhalter, Mark J. Butler, Diedrich Diederichsen, Veit Erlmann, Franco Fabbri, Golo Follmer, Marta Garcia Quinones, Mark Grimshaw, Rolf Grossmann, Maria Hanacek, Thomas Hecken, Anahid Kassabian, Carla J. Maier, Andrea Mihm, Bodo Mrozek, Carlo Nardi, Jens Gerrit Papenburg, Thomas Schopp, Holger Schulze, Toby Seay, Jacob Smith, Paul Theberge, Peter Wicke, Simon Zagorski-Thomas.
About the Author
Jens Gerrit Papenburg is Lecturer and Research Associate in Popular Music History and Theory at Humboldt University Berlin. Papenburg is a cofounder of the research network Sound in Media Culture. Holger Schulze is Professor of Musicology at the University of Copenhagen, where he is also Principal Investigator at the Sound Studies Lab. Schulze is a cofounder of the research network Sound in Media Culture.
Introduce your students to the exciting world of journalism using the hands-on, relevant approach of EXPLORING JOURNALISM AND THE MEDIA, 2e. The instructional model presents timeless concepts and applications that will prepare students for scholastic journalism, as well as lay the ground work for future classes, jobs, and careers. Author Lorrie Lynch’s experience as a USA Today journalist gives a unique perspective absent from most other journalism textbooks. Profiles of real journalists, authentic student writings from scholastic publications, 21st Century Career Skills, and discussion on legal issues and editorial ethics will help students connect to the curriculum. EXPLORING JOURNALISM AND THE MEDIA, 2e will not only introduce students to the many different journalism career opportunities, but will also help them perform better in the classroom by providing academic connections, grammar tips, critical thinking activities, and writing activities.
About the Author
Lorrie Lynch is a news, feature and contemporary culture writer and editor with more than two decades of experience in the print and Web journalism worlds. Lynch is a channel editor at AARP.org, the website of the membership association for those 50-plus. Working in multi-media, she oversees all food and entertainment coverage on the website as well as develops special projects for the organization. Before her work at AARP, Lynch was at USA TODAY and its Sunday magazine USA WEEKEND, carried in 700 newspapers. She was on USA TODAY’s founding staff and worked as a reporter, San Francisco Bureau Chief and People editor. At USA WEEKEND, she was a senior editor, celebrity columnist and blogger. Lynch also worked in news at papers in California and Michigan, where she won several writing awards. She teaches writing for communication in the School of Communication at American University and is a communications consultant in Washington, D.C., where she lives with her husband, a USA TODAY editor. Lynch earned her B.A. in Journalism at Central Michigan University. In November 2007 she was inducted into CMU’s Journalism Hall of Fame.
This book presents a critical analysis of the images of China portrayed in British television documentaries between 1980 and 2000. The examination is contextualized within the profound transformations of the post-reform China and global political structures in the last two decades of the 20th century. Using an innovative analytical framework based on Vladimir Propp, the book focuses on how different images of China are constructed through an effective use of TV narrative strategies. In particular it details how various strands of (Western) modernity underpin major discourses about China. The book will be valuable to the understanding of how China was perceived in the West during one of the most dramatic moments in modern history.