Language : English
Published : 2013-01-01
Pages : 256
Mass Media Research: An Introduction 10th International Edition
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition shows you how it happens–from content analysis to surveys to experimental research–and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach–including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
About the Author
Joseph Dominick is a retired professor in the College of Journalism and Mass Communication at the University of Georgia. He received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before going to the University of Georgia where, from 1980 to 1985, he served as the head of the Radio-TV-Film Sequence. The author or co-author of four additional books, Dr. Dominick also has published nearly 40 articles in scholarly journals. From 1976 to 1980, he served as the editor of the JOURNAL OF BROADCASTING. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company, and he has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society. Roger Wimmer received his Ph.D. in mass media research from Bowling Green State University in Ohio in 1976, although he has been involved in mass media research since 1972. His expansive experience includes serving as a sales representative at KLSS and KSMN, Mason City, Iowa, instructor at the University of Wisconsin-Whitewater, assistant professor at the University of Mississippi, associate professor at the University of Georgia, and manager of research for Cox Broadcasting in Atlanta, Ga. Prior to founding Wimmer Research, Dr. Wimmer was co-founder of Wimmer-Hudson Research & Development, president/CEO/co-founder of The Eagle Group, president/general partner/co-founder of Paragon Research, and president of Surrey Research. He has extensive radio industry experience as well as all areas of research for the television and cable television industries, including stations, networks, and programming production. He has developed several research approaches to test local news content, on-air talent, and promotional activities. In addition, Dr. Wimmer has several years of experience in nonmedia research, working with such clients as The Aquarium of the Pacific, Coors, U.S. West, and Samsonite.
Narrative and spectacle describe two extremes of film content, but the oeuvres of John Cassavetes and David Cronenberg resist such categorization. Instead, Robert Furze argues, the defining characteristic of these directors’ respective approaches is that of “visceral” cinema – a term that illustrates the anxiety these filmmakers provoke in their audiences. Cassavetes demonstrates this through disregard for plot structure and character coherence, while Cronenberg’s focus is on graphic depictions of mutilation, extreme forms of bodily transformation, and violence. The Visceral Screen sets out to articulate alternative ways of appreciating film aesthetics outside the narrative/spectacle continuum. Cassavetes and Cronenberg are established auteurs, but the elements of their films that appear to be barriers to their artistic status – for example, slipshod method and lingering violence or pre-digital special effects – are reassessed here as other indicators of creativity. In this way, Furze encourages debates of what makes a film good or bad-beyond how much it is seen to adhere to particular, established models of filmmaking.
About the Author
Robert Furze (1971-2013) was a member of the Faculty of Humanities and Social Science at Dublin City University and taught students of media and film at both undergraduate and postgraduate levels.
Among the most well-known YouTubers are a cadre of talented Asian American performers, including comedian Ryan Higa and makeup artist Michelle Phan. Yet beneath the sheen of these online success stories lies a problem-Asian Americans remain sorely underrepresented in mainstream film and television. When they do appear on screen, they are often relegated to demeaning stereotypes such as the comical foreigner, the sexy girlfriend, or the martial arts villain. The story that remains untold is that as long as these inequities have existed, Asian Americans have been fighting back-joining together to protest offensive imagery, support Asian American actors and industry workers, and make their voices heard. Providing a cultural history and ethnography, Asian American Media Activism assesses everything from grassroots collectives in the 1970s up to contemporary engagements by fan groups, advertising agencies, and users on YouTube and Twitter. In linking these different forms of activism, Lori Kido Lopez investigates how Asian American media activism takes place and evaluates what kinds of interventions are most effective. Ultimately, Lopez finds that activists must be understood as fighting for cultural citizenship, a deeper sense of belonging and acceptance within a nation that has long rejected them.
About the Author
Lori Kido Lopez is Assistant Professor of Media and Cultural Studies in the Communication Arts Department and an affiliate of the Asian American Studies and Gender and Women's Studies Departments at the University of Wisconsin-Madison.
Written by leading gender communication scholars Julia T. Wood and Natalie Fixmer-Oraiz, GENDERED LIVES: COMMUNICATION, GENDER, & CULTURE, 12E provides an engaging introduction to the field, equipping students with the tools, knowledge, and insight to think critically about gender and society. Introducing the latest theories, research, and pragmatic information, the text demonstrates the multiple–and often interactive–ways that a person’s views of masculinity and femininity are shaped within contemporary culture. It uses a conversational, first-person writing style and offers balanced coverage of different sexes, genders, and sexual orientations. The 12th Edition is packed with new references and coverage of new topics, including work-life balance, transgender issues on campus, bullying in school, gender and health, reproductive violence, and more. It also provides expanded coverage of gays, lesbians, bisexuals, and transgender people throughout.
About the Author
Julia Wood joined the faculty at the University of North Carolina at Chapel Hill when she was 24. During her 37 years on the faculty, she taught classes and conducted research on personal relationships as well as gender, communication, and culture. She was named the Lineberger Distinguished Professor of Humanities and the Caroline H. and Thomas S. Royster Distinguished Professor of Graduate Education. In addition to publishing 25 books and 100 articles and book chapters, she has presented more than 100 papers at professional conferences and campuses around the country. Her accolades include 14 awards honoring her teaching and 16 awards recognizing her scholarship. She received her B.A. from North Carolina State University, her M.A. from the University of North Carolina at Chapel Hill, and her Ph.D. from The Pennsylvania State University.
When it was first published in French in 1980, The Ordinary Man of Cinema signaled a shift from the French film criticism of the 1960s to a new breed of film philosophy that disregarded the semiotics and post-structuralism of the preceding decades. Schefer describes the schizophrenic subjectivity the cinema offers us: the film as a work projected without memory, viewed by (and thereby lived by) a subject scarred and shaped by memory. The Ordinary Man of Cinema delineates the phenomenology of movie-going and the fleeting, impalpable zone in which an individual’s personal memory confronts the cinema’s ideological images to create a new way of thinking. It is also a book replete with mummies and vampires, tyrants and prostitutes, murderers and freaks — figures that are fundamental to Schefer’s conception of the cinema, because the worlds that cinema traverses (our worlds, interior and exterior) are worlds of pain, unconscious desire, decay, repressed violence, and the endless mystery of the body. Fear and pleasure breed monsters, and such are what Schefer’s emblematic “ordinary man” seeks and encounters when engaging in the disordering of the ordinary that the movie theater offers him. Among other things, Schefer considers “The Gods” in 31 brief essays on film stills and “The Criminal Life” with reflections on spectatorship and autobiography. While Schefer’s book has long been standard reading in French film scholarship, until now it has been something of a missing link to the field (and more broadly, French theory) in English. It is one of the building blocks of more widely known and read translations of Gilles Deleuze (who cited this book as an influence on his own cinema books) and Jacques Ranciere.
About the Author
Jean Louis Schefer (born in 1938) is a prolific and influential scholar of art history, theology, philosophy, music, and linguistics, as well as an author of fiction.