Language : English
Published : 2018-07-08
Pages : 688
MATLAB for Engineers 5th Global Edition
Start at the beginning to introduce your students to MATLAB
MATLAB (R) For Engineers introduces students the MATLAB coding language. Developed out of Moore’s experience teaching MATLAB and other languages, the text meets students at their level of mathematical and computer sophistication. Starting with basic algebra, the book shows how MATLAB can be used to solve a wide range of engineering problems. Examples drawn from concepts introduced in early chemistry and physics classes and freshman and sophomore engineering classes stick to a consistent problem-solving methodology.
Students reading this text should have an understanding of college-level algebra and basic trigonometry. The text includes brief backgrounds when introducing new subjects like statistics and matrix algebra. Sections on calculus and differential equations are introduced near the end and can be used for additional reading material for students with more advanced mathematical backgrounds.
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
About the Author
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.
Based on the Association for Computing Imagery model curriculum guidelines, Foundations of Computer Science gives students a bird’s eye view of Computer Science. This easy-to-read and easy-to-navigate text covers all the fundamentals of computer science required for first year undergraduates embarking on a computing degree.
August 6, 2009 Author, Jon Kleinberg, was recently cited in the New York Times for his statistical analysis research in the Internet age. Algorithm Design introduces algorithms by looking at the real-world problems that motivate them. The book teaches students a range of design and analysis techniques for problems that arise in computing applications. The text encourages an understanding of the algorithm design process and an appreciation of the role of algorithms in the broader field of computer science.
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