Language : English
Published : 2013
Pages : 301
Measuring the User Experience
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need–besides talent–to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• The best way to determine pricing
• How to avoid common legal pitfalls
• How to manage large projects
• The secrets of efficient design teams
• How to forecast your workload and finances
• Dealing with international clients
• The merging models of ad agencies and design firms
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Marketing communications
• Environmental design
• Industrial design
• Motion graphics
• Interaction design
• Information design
The world of data warehousing has changed remarkably since the first edition of The Data Warehouse Lifecycle Toolkit was published in 1998. With this new edition, Ralph Kimball and his colleagues have refined the original set of Lifecycle methods and techniques based on their consulting and training experience. They walk you through the detailed steps of designing, developing, and deploying a data warehousing/business intelligence system. With substantial new and updated content, this second edition again sets the standard in data warehousing for the next decade.
About the Author
The authors’ professional careers have followed remarkably similar paths. Each author has focused on data warehousing and business intelligence (DW/BI) consulting and education for more than fifteen years. Most worked together at Metaphor Computer Systems, a pioneering decision support vendor, in the 1980s. All the authors are members of the Kimball Group and teach for KimballUniversity. They contribute regularly to Intelligent Enterprise magazine and other industry publications; most have previously written books in the Toolkit series. Ralph Kimball founded the Kimball Group. Since the mid 1980s, he has been the DW/BI industry’s thought leader on the dimensional approach and trained more than 10,000 IT professionals. Ralph has his Ph.D. in Electrical Engineering from Stanford University. Margy Ross is President of the Kimball Group. She has focused exclusively on DW/BI since 1982 with an emphasis on business requirements analysis and dimensional modeling. Margy graduated with a BS in Industrial Engineering from Northwestern University. Warren Thornthwaite began his DW/BI career in 1980. After managing Metaphor’s consulting organization, he worked for Stanford University and WebTV. Warren holds a BAin Communications Studies from the University of Michigan and anMBA from the University of Pennsylvania’sWharton School. JoyMundy has focused onDW/BIsystems since 1992 with stints at Stanford, Web TV, and Microsoft’s SQL Server product development organization. Joy graduated from Tufts University with a BA in Economics, and from Stanford University with an MS in Engineering Economic Systems. Bob Becker has helped clients across a variety of industries with their DW/BI challenges and solutions since 1989, including extensive work with health care organizations. Bob has a BSB in Marketing from the University of Minnesota’s School of Business.
This book covers the field of machine learning, which is the study of algorithms that allow computer programs to automatically improve through experience. The book is intended to support upper level undergraduate and introductory level graduate courses in machine learning.
Using Arduino, you can join the DIY movement and build an amazing spectrum of projects – limited only by your imagination! Until now, however, most Arduino books and manuals have demanded extensive “geekitude.” Not this one: it assumes you know nothing about Arduino or electronics, guides you gently up the learning curve, walks you through several real projects, and leaves you ready to do anything you want with Arduino. This lush, 4-color guide is loaded with step-by-step photos that guide you every step of the way. Your guide, John Baichtal, founding member of legendary hackerspace Twin Cities Maker, is author of Hack This! 24 Incredible Hackerspace Projects from the DIY Movement: he’s one of the world’sleading experts in getting newcomers up-to-speed with hardware projects. Baichtal’s Arduino for Beginners starts with an easy crash course in Arduino and electronics, and teaches all you need to know about safety, tools, soldering, and more. You’ll learn how to: * Detect intrusion with lasers and IR * Set up Arduino Bluetooth connections * Create useful Arduino programs from scratch * Use sensors and water controls * Conrol DC motors, servos, and stepper motors * Create projects that keep track of time * Safely control high-voltage circuits * Harvest useful parts from junk electronics, and more Along the way, you won’t just walk through building several practical projects: you’ll learn how to construct professional enclosures, so your projects won’t just look like tangled wires and bare circuit boards – they’ll actually fit and function comfortably in your home!