Language : English
Published : 2013
Pages : 301
Measuring the User Experience
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
his book is a quantitative text, which focuses on the real issues behind serious modeling and analysis of communications networks. The author covers all the necessary mathematics and theory in order for students to understand the tools that optimize computer networks today.
- Covers both classical (e.g. queueing theory) and modern (e.g. pricing) aspects of networking
- Integrates material on communication networks with material on modeling/analyzing and designing such networks
- Includes a Solution Manual
Computing Essentials 2015 allows you to Make IT Work for You through relevant explorations, ethics and environment themes throughout each chapter. Current examples, references and exercises allow students to be successful in understanding today’s role of Computer Information Technology. This definitive approach provides the essentials students need while bringing them a full digital solution through Connect CIT. Connect CIT is an online learning and assessment platform that engages today’s students and helps them apply the key concepts they are learning.
O’Leary; Computing Essentials 2015: Make IT Work for You! Additional textbook resources can be found on the text’s Online Learning Center: www.mhhe.com/computing2015.
Based on the Association for Computing Imagery model curriculum guidelines, Foundations of Computer Science gives students a bird’s eye view of Computer Science. This easy-to-read and easy-to-navigate text covers all the fundamentals of computer science required for first year undergraduates embarking on a computing degree.
“MATLAB: An Introduction with Applications 5th Edition” walks readers through the ins and outs of this powerful software for technical computing. The text describes basic features of the program and shows how to use it in simple arithmetic operations with scalars. The topic of arrays (the basis of MATLAB) is examined, along with a wide range of other applications.” MATLAB: An Introduction with Applications 5th Edition” is presented gradually and in great detail, generously illustrated through computer screen shots and step-by-step tutorials, and applied in problems in mathematics, science, and engineering.