Language : English
Published : 2012-01-03
Pages : 377
Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.
This 1st edition Research Methods book focuses on applying foundational research methods to real-life examples. Through a practical organization of chapters, this text creates a practical, applied, and user-friendly focus on not only educating students in the concepts of research methods, but also developing students into consumers of research themselves.
Preparing students to do research and understand what research can do. Basics of Social Research helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important. This text teaches students to be better consumers of research results and understand how the research enterprise works, preparing them to conduct small research projects. Upon completing this text, students will gain an awareness of the capabilities and restrictions of research, and learn why properly conducted research is important. Using clear, accessible language and examples from real research, this text discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches. Learning Goals Upon completing this book, readers should be able to: * Recognize that social research is simultaneously a very important enterprise and one that is not beyond you – you can understand it * Become better consumers and understand what research can and cannot do * Learn how to properly conducted research * Acquire a foundation for further learning about doing research and understand that this activity requires dedication, creativity, and mature judgment
About the Author
Danny Dorling is the Halford Mackinder Professor of Geography, Oxford. He is the honorary president of the Society of Cartographers. In 2009 he was awarded the Gold Award of the Geographical Association and the Back Award of the Royal Geographical Society. He appears regularly in TV and radio, writes for the Guardian, New Statesman and other papers. He advises government and the office for national statistics. He is the author of books including: 10 Billion; So You Think You Know About Britain? and Injustice.
An integrated language arts approach to literacy development that brings early childhood perspectives on how children learn in pre-kindergarten though grade three, together with explicit teaching of literacy skills and strategies teachers need to make it all work. Pre-service and in-service teachers get a wealth of valuable information for making children active participants in the process of literacy development with this integrated approach to language arts. The book encourages teaching reading, writing, listening, thinking, and viewing at the same time, using each skill to develop the others, and discusses both constructivist problem-solving teaching and more explicit systematic instruction. Through both theoretical and research-based rationales, plus extensive practical applications, renowned author Lesley Mandel Morrow presents literacy development as an active process between children and adults to create meaning and real purpose-and helps pre- and in-service teachers grasp the scope and complexity of early literacy development. This comprehensive, balanced approach to literacy teaching and learning covers oral language development, word study, phonological awareness, phonics, comprehension, listening and writing. The reader is provided with a complete picture of early literacy development.