Mobile SmartLife via Sensing, Localization, and Cloud Ecosystems
Indoor location is one of the two most important contexts (time and location), becoming a key entry for mobile Internet. This book envisions potential indoor location applications, overviews the related state of the art technologies, and presents original patented techniques and open source prototype systems. The tutorial and sample code are provided as a good reference and starting point for readers who are interested in the technique detail.
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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
About the Author
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.
“MATLAB: An Introduction with Applications 5th Edition” walks readers through the ins and outs of this powerful software for technical computing. The text describes basic features of the program and shows how to use it in simple arithmetic operations with scalars. The topic of arrays (the basis of MATLAB) is examined, along with a wide range of other applications.” MATLAB: An Introduction with Applications 5th Edition” is presented gradually and in great detail, generously illustrated through computer screen shots and step-by-step tutorials, and applied in problems in mathematics, science, and engineering.