PNIE Basic Marketing Research 4th Edition

Publisher: Pearson Education


For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

In stock

SKU: 9781292020488, 1292020482 Category:

Language : English
Published : 2013-07-26
Pages : 676