Language : English
Published : 2013-06-30
PNIE Quality Improvement 9th Edition
For undergraduate and graduate-level courses in Quality Control, Statistical Process Control, Quality Improvement, and Quality Assurance. This book will be valuable in programs such as Quality Improvement, Lean Six Sigma, Quality Control, and Statistical Process Control; in Associate Degree in Quality and other technical programs; in Baccalaureate programs in Engineering, Technology, Health Care, Education, and Business; and in Masters Degree programs in business. Formerly titled Quality Control, the field’s most accessible introduction to quality has been renamed and revamped to focus on quantitative aspects of quality improvement. New chapters on Lean Enterprise, Six Sigma, Experimental Design, and Taguchi’s Quality Engineering have been added, and this new Ninth Edition adds comprehensive coverage of fundamental statistical quality improvement concepts. A practical state-of-the-art approach is stressed throughout, and sufficient theory is presented to ensure that students develop a solid understanding of basic quality principles. To improve accessibility, probability and statistical techniques are presented through simpler math or developed via tables and charts. As with previous editions, this text is written to serve a widely diverse audience of students, including the growing number of “math shy” individuals who must play key roles in quality improvement.
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
About the Author
Dr Vinh Sum Chau is Lecturer in Strategy and Strategic Management at the Norwich Business School, University of East Anglia (UEA), and faculty member of the UK ESRC Centre for Competition Policy (CCP). Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).
Managing Organizational Behavior by Baldwin/Bommer/Rubin distinguishes itself from other OB texts by taking a carefully-balanced approach to OB. It covers all traditional OB topics but in a decision-oriented, not just descriptive, way. It embraces the best OB models and evidence but engages students in how to use those models to improve their skill-sets and more successfully navigate organizational life. It is expressly designed to reconcile student demands for relevance and application with instructor interests in rigor, evidence and appropriate coverage of the discipline. Its student-centric materials provide students with relevant cutting-edge research and applications through extensive case studies, Manage What? situations, and practical Tool Kits that bring OB and career success to real life.
Advertising Promotion and Other Aspects of Integrated Marketing Communications: South African Edition 1st Edition
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.