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Exploring Strategy Text & Cases 13th Edition
ISBN/SKU: #9781292428741
Marketing & ManagementTextbookRMIT UniversitySIM BooklistJCU Booklist
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PRODUCT DESCRIPTION
Develop your strategic thinking skills to tackle real-world challenges with the latest strategy concepts and examples.
Exploring Strategy is an essential introduction to the field, designed to help you think and behave like a manager.
From entrepreneurial start-ups to multinationals and charities to public sector organisations, this book tackles the big questions – how organisations prosper, grow, innovate, and change.
This latest Text and Cases edition provides a wealth of extra case studies written by experts to aid and enrich your understanding. Examples include Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.
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