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comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: * Understand how persuasion works * Discuss the impact culture has on persuasion * Understand and identify key differences among persuasion, propaganda, and manipulation
Choices Behind Human Communication The Interpersonal Communication Book approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication skills necessary to effectively use these theories. The text allows students to examine the question of how, when, and through which channels they should communicate in different contexts. The Fourteenth Edition provides the newest insights and research in person-to-person interaction, making for an up-to-date source for communication study. New features and chapter-by-chapter updates make Interpersonal Communication the most comprehensive, relevant source on the topic.
Today, undergraduate students are more familiar with others cultures than ever before because of the media, Internet, local diversity, and their own travels abroad. As such, traditional intercultural communication textbooks which focus solely on the ‘differences’ approach aren’t truly effective for today’s students, or for this area’s growth. By including a social constructionist approach – which explores how culture is constructed and produced in the moments in which it is experienced – “Inter/Cultural Communication: Representation and Construction of Culture in Everyday Interaction” provides today’s undergraduate students with a fuller understanding of how culture and communication affect and effect each other. “Inter/Cultural Communication” improves upon current textbooks in four significant ways: provides a differences approach and a social constructionist approach; explores the consequences of cultural moments on immediate communication and on larger scale social issues; is descriptive, not prescriptive, of how culture is communicated; and, introduces intercultural topics, rather than interpersonal topics, to undergraduate students.
About the Author
Anastacia Kurylo (Ph.D., Rutgers University) is Assistant Professor of Communication Arts at Marymount Manhattan College in New York City. She teaches courses in Interpersonal Communication, Advanced Interpersonal Communication Theory, Gender and Communication, Organizational Communication, Principles and Theories of Communication, Public Speaking, Intercultural Communication, Stereotypes and Communication. In her twelve years of teaching she has taught at numerous colleges including Borough of Manhattan Community College, Marymount Manhattan College, New York University, Pace University, Rutgers University, and St. John’s University. Her research interests include the examination of stereotypes communicated in interpersonal, intercultural, and organizational contexts and the implications of these for stereotype maintenance. She also studies pedagogy and mentorship as well as emotion and culture. She has published five teaching activities, four book chapters, a recent interdisciplinary article on stereotypes published in Qualitative Research in Psychology, and her blog TheCommunicatedStereotype.com. She is currently writing The Communicated Stereotype: From Media to Everyday Talk to be published with Lexington Press. She is a former President of the New Jersey Communication Association and serves as a reviewer or Editorial board member for several journals and associations. She enjoys spending time with her family, creating mosaics, eating in cafes, and working on research with her students.
The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, ‘(they) … have shown us some amazing things’.