ISBN-13 : 9781506332512
ISBN-10 : 150633251X
Language : English
Published : 2018-03-08
Pages : 304
Public Relations Campaigns
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
ISBN-13 : 9781506332512
Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time. Features include: * clear learning objectives to structure your study * end of chapter discussion questions to test your knowledge * highlighted glossary terms to provide a strong understanding of the relevant vocabulary * an array of photos including signs which make use of non-verbal codes and many examples that illustrate such issues as intercultural misunderstandings and the effects of culture shock * substantial online resources for students including learning objectives, suggested readings, links to media resources and real-world intercultural scenarios and activities. Additional in-depth instructor resources feature test materials, powerpoints, key terms, extended chapter outlines and sample assignments and syllabi.
About the Author
Jane Jackson has many years of experience teaching intercultural communication and is Professor of Applied Linguistics at the Chinese University of Hong Kong.
comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: * Understand how persuasion works * Discuss the impact culture has on persuasion * Understand and identify key differences among persuasion, propaganda, and manipulation
Today, undergraduate students are more familiar with others cultures than ever before because of the media, Internet, local diversity, and their own travels abroad. As such, traditional intercultural communication textbooks which focus solely on the ‘differences’ approach aren’t truly effective for today’s students, or for this area’s growth. By including a social constructionist approach – which explores how culture is constructed and produced in the moments in which it is experienced – “Inter/Cultural Communication: Representation and Construction of Culture in Everyday Interaction” provides today’s undergraduate students with a fuller understanding of how culture and communication affect and effect each other. “Inter/Cultural Communication” improves upon current textbooks in four significant ways: provides a differences approach and a social constructionist approach; explores the consequences of cultural moments on immediate communication and on larger scale social issues; is descriptive, not prescriptive, of how culture is communicated; and, introduces intercultural topics, rather than interpersonal topics, to undergraduate students.
About the Author
Anastacia Kurylo (Ph.D., Rutgers University) is Assistant Professor of Communication Arts at Marymount Manhattan College in New York City. She teaches courses in Interpersonal Communication, Advanced Interpersonal Communication Theory, Gender and Communication, Organizational Communication, Principles and Theories of Communication, Public Speaking, Intercultural Communication, Stereotypes and Communication. In her twelve years of teaching she has taught at numerous colleges including Borough of Manhattan Community College, Marymount Manhattan College, New York University, Pace University, Rutgers University, and St. John’s University. Her research interests include the examination of stereotypes communicated in interpersonal, intercultural, and organizational contexts and the implications of these for stereotype maintenance. She also studies pedagogy and mentorship as well as emotion and culture. She has published five teaching activities, four book chapters, a recent interdisciplinary article on stereotypes published in Qualitative Research in Psychology, and her blog TheCommunicatedStereotype.com. She is currently writing The Communicated Stereotype: From Media to Everyday Talk to be published with Lexington Press. She is a former President of the New Jersey Communication Association and serves as a reviewer or Editorial board member for several journals and associations. She enjoys spending time with her family, creating mosaics, eating in cafes, and working on research with her students.
Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today’s students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
About the Author
Daniel Riffe is Richard Cole Eminent Professor in Journalism and Mass Communication at UNC-Chapel Hill and editor of Journalism & Mass Communication Quarterly. His research examines mass communication and environmental risk, political communication, and research methodology. Before joining UNC-Chapel Hill, he was Presidential Research Scholar in the Social and Behavioral Sciences at Ohio University. Stephen Lacy is a professor in the Michigan State University School of Journalism, where he has worked since 1985. He has co-edited two other books and served as co-editor of the Journal of Media Economics. Frederick G. Fico has been a faculty member in the Michigan State University School of Journalism since 1982. He is a specialist in content analysis, and his research specialty is news coverage of conflict, including elections, and how reporters use sources, particularly women and minorities. His research explores the implications of empirical findings for the values of fairness, balance and diversity in reporting.