ISBN-13 : 9781506332512
ISBN-10 : 150633251X
Language : English
Published : 2018-03-08
Pages : 304
Public Relations Campaigns
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
ISBN-13 : 9781506332512
Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today’s students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
About the Author
Daniel Riffe is Richard Cole Eminent Professor in Journalism and Mass Communication at UNC-Chapel Hill and editor of Journalism & Mass Communication Quarterly. His research examines mass communication and environmental risk, political communication, and research methodology. Before joining UNC-Chapel Hill, he was Presidential Research Scholar in the Social and Behavioral Sciences at Ohio University. Stephen Lacy is a professor in the Michigan State University School of Journalism, where he has worked since 1985. He has co-edited two other books and served as co-editor of the Journal of Media Economics. Frederick G. Fico has been a faculty member in the Michigan State University School of Journalism since 1982. He is a specialist in content analysis, and his research specialty is news coverage of conflict, including elections, and how reporters use sources, particularly women and minorities. His research explores the implications of empirical findings for the values of fairness, balance and diversity in reporting.
Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time. Features include: * clear learning objectives to structure your study * end of chapter discussion questions to test your knowledge * highlighted glossary terms to provide a strong understanding of the relevant vocabulary * an array of photos including signs which make use of non-verbal codes and many examples that illustrate such issues as intercultural misunderstandings and the effects of culture shock * substantial online resources for students including learning objectives, suggested readings, links to media resources and real-world intercultural scenarios and activities. Additional in-depth instructor resources feature test materials, powerpoints, key terms, extended chapter outlines and sample assignments and syllabi.
About the Author
Jane Jackson has many years of experience teaching intercultural communication and is Professor of Applied Linguistics at the Chinese University of Hong Kong.
The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, ‘(they) … have shown us some amazing things’.
A dynamic, brief public speaking text
This concise public speaking guide pairs all the benefits of a brief text with a full-color, highly visual DK design.
Based on the innovative, student- and instructor-tested DK Guide to Public Speaking, this compact handbook places a greater focus on “how to” and core skills while maintaining the groundbreaking, illustrative style and effective pedagogical framework. Streamlined chapters with condensed explanations and examples target the basic elements for successful public speaking. Concepts are presented visually and supported by text, allowing students to get an overview at a glance and read on for specifics. Spiral binding, color-coded parts, and cross-referenced charts for the process of public speaking keep the text easy to navigate. Combining concise coverage with dynamic design, DK Speaker provides a lively, pedagogically solid option for any introductory public speaking course.
A better teaching and learning experience
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Personalize Learning–MySpeechLab delivers proven results in helping students succeed, provides engages experiences that personalize learning, and comes from a trusted partner with education expertise and a deep commitment to helping students and instructors achieve their goals.
- Improve Critical Thinking– Chapter headings–in question format–identify specific learning objectives to encourage students to think critically about the material. Each chapter-opening contents section also serves as a list of learning objectives for that chapter.
- Engage Students–The dynamic, visual design and an abundance of current examples engage students in the text.
- Apply Ethics–“Practicing Ethics” sections integrated into each part of the speech process.
- Support Instructors–A full set of supplements, including MySpeechLab, an Instructor’s Manual, Test Bank, and PowerPoints, provides instructors with the support they need.
www.myspeechlab.com or you can purchase a valuepack of the text MySpeechLab (at no additional cost): ValuePack ISBN-10: 020590937X / ValuePack ISBN-13: 9780205909377