Language : English
Published : 2015
Pages : 888
Purchasing and Supply Chain Management 6th Edition
Providing a solid managerial perspective, PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6e draws from the authors’ firsthand experiences and relationships with executives and practitioners worldwide to present the most current and complete coverage of today’s supply management process. The text includes critical developments from the field, such as cases from emerging healthcare and service industries, procure-to-pay redesign, supply risk, innovation, sustainability, collaboration, and much more. It also examines key changes in supply management and the impact of the global economy and ongoing business uncertainty on continuous cost and value management across the supply chain. Numerous real-world cases and captivating examples give you contextual insights and knowledge into the strategies, processes, and practices of supply management. PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6E equips future managers with a thorough understanding of the impact that purchasing and supply chain management have on the competitive success and profitability of today’s organizations.
About the Author
James L. Patterson, Ph.D., C.P.M., A.P.P., is Assistant Dean and Associate Professor of Supply Chain Management in the College of Business and Technology at Western Illinois University – Quad Cities. A Michigan State University Ph.D. alumnus in SCM, he holds lifetime C.P.M. and A.P.P. credentials from the Institute for Supply Management. He also serves as President of the Quad-City Foreign Trade Zone #133 and has twice been honored as Outstanding Teacher of the Year for WIU’s CBT and four times in WHO’S WHO AMONG AMERICA’S TEACHERS. He is a long-standing reviewer for the JOURNAL OF SUPPLY CHAIN MANAGEMENT. Dr. Patterson’s research interests include supply chain risk management, supply chain fraud, buyer-supplier relationships, negotiation and conflict resolution, and sourcing strategy. Larry C. Giunipero, Ph.D., CPSM, CPM, is Professor of Purchasing and Supply Chain Management at Florida State University. He has published more than 60 articles in various academic journals. His research interests focus on supply management, including supply chain sourcing strategies and relationships, supply management skills and competencies, risk management, global sourcing, and e-purchasing. Dr. Giunipero has served as a consultant and/or executive trainer to more than 25 Fortune 1000 organizations both domestically and globally. He earned his Ph.D. at Michigan State University. Robert B. Handfield, Ph.D., is Bank of America University Distinguished Professor of Supply Chain Management in the College of Management at North Carolina State University. He also is Co-Director of the Supply Chain Resource Cooperative (http:// scrc.ncsu.edu). Dr. Handfield serves as Consulting Editor of the Journal of Operations Management and is on the editorial board of several leading academic journals. His research focuses on strategic sourcing, supply market intelligence, supplier relationship management, and sourcing overseas. He has served in consulting and executive education roles for more than 20 Fortune 500 companies. Robert M. Monczka, Ph.D., is the former Distinguished Research Professor of Supply Chain Management in the W.P. Carey School of Business at Arizona State University and Professor Emeritus at the Eli Broad Graduate School of Management, Michigan State University. He also served as director of Strategic Sourcing and Supply Chain Strategy Research at CAPS Research, where he led initiatives focused on sourcing and supply strategy innovation, development, and implementation. A frequent speaker at professional meetings, Dr. Monczka has published more than 200 books and articles. He has consulted worldwide with leading companies in the Fortune 100 and has received two National Science Foundation grants to study supply strategy.
Table of Contents
Part 1 Insight into Marketing 1. What is marketing? 2. Strategy development and marketing planning 3. The marketing environment Part 2 Analyzing the Market 4. Buying behaviour 5. Marketing research and marketing information 6. Market segmentation and positioning Part 3 Product Decisions 7. Product strategy and services marketing 8. New product development Part 4 Promotion Decisions 9. Marketing communication strategies 10. Advertising 11. Sales management Part 5 Pricing Decisions 12. Pricing strategies and price determination Part 6 Distribution Decisions 13. Distribution 14. Retailing 15. Global marketing
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