Language : English
Published : 2013
Pages : 282
This edition of SPSS: Analysis without Anguish continues the trend of previous editions in providing a practical text intended as an introduction to IBM SPSS Statistics 20 and a guide for Windows users who wish to conduct analytical procedures. IBM SPSS Statistics 20 is a sophisticated piece of software used by social scientists and related professionals for statistical analysis. Extensive use of screen displays and a range of step-by-step working and practice examples remain features of the workbook. SPSS: Analysis without Anguish Version 20.0 for Windows is suitable for a range of disciplines, including business, health, social sciences, environmental science and geography.
This book is wholly dedicated to the art of exploratory spreadsheet modeling. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice.
Users of this book will find it a refreshing learning guide and handy reference resource. It offers 101 spreadsheet exercises and tools, including a chapter featuring another 101 business challenges that readers can practice as modeling projects. Introduced for the first time in this third edition is a set of Discovery Points, 46 in total. They are included to enlighten readers and instructors on the underlying exploratory thinking employed in the exercises.
Though the book can be used with different versions of Microsoft Excel, LibreOffice and OpenOffice Calc, and other spreadsheet application software, this edition only presents Excel 2010-13 spreadsheet features and functions, and Visual Basic for Application in its appendices.
The notes for older Excel versions, and OpenOffice Calc and Basic from the earlier editions, and the newly added LibreOffice Calc and Basic are now found in a new Online Learning Center that accompanies this book. Completed spreadsheet workbooks in the different spreadsheet versions are also provided there.
This way, the book should remain helpful for any person, whether a novice, beginner, or expert, to learn business modeling using basic and advanced spreadsheet features, as well as macro programming.
About the Author
Aaron Podolefsky is Provost and Vice President for Academic at the University of Northern Iowa, where he also served eight years as Dean of the College of Social and Behavioral Sciences. He received his Ph.D. in Anthropology from the State University of New York at Stony Brook and also holds degrees in Liberal Studies and Mathematics. He has authored books on law in Papua New Guinea and crime prevention in urban America. Peter J. Brown is a Professor of Anthropology at Emory University, where he also holds a faculty position in the Rollins School of Public Health. He is currently director of Emory’s Center for the Study of Health, Culture and Society. He has served as an officer in the Society for Medical Anthropology and was Editor-in-Chief of the journal Medical Anthropology for nine years. He has done research on a variety of topics, including malaria, tuberculosis, obesity, Alzheimer’s disease, male gender and health, and the history of international health policy. He has been the recipient of three teaching awards. He has co-edited The Anthropology of Infectious Disease (with Marcia Inhorn) as well as the textbooks Applying Anthropology (sixth edition) and Applying Cultural Anthropology (fifth edition) (both with Aaron Podolefsky.
A new edition of the #1 text in the Human Computer Interaction field! Hugely popular with students and professionals alike, Interaction Design is an ideal resource for learning the interdisciplinary skills needed for interaction design, human computer interaction, information design, web design and ubiquitous computing. This text offers a cross-disciplinary, practical and process-oriented introduction to the field, showing not just what principles ought to apply to interaction design, but crucially how they can be applied. An accompanying website contains extensive additional teaching and learning material including slides for each chapter, comments on chapter activities and a number of in-depth case studies written by researchers and designers.
About the Author
Interaction design can be defined as designing interactive products to support the way people communicate and interact in their everyday and working lives. To be successful, interaction designers will need a mixed set of skills drawn from psychology,human computer interaction, web design, computer science,information systems, and entertainment as well as an understanding of the desires and needs of people and the kinds of technology available. Interaction Design: beyond human computer interaction offers a cross-disciplinary, practical and process-oriented introduction to the field, showing not just what principles ought to apply to interaction design, but crucially how they can be applied. The fourth edition of this best-selling textbook has been substantially updated to reflect this dynamic and fast-moving field and includes: Wiley e-text featuring videos and Q&A New chapter Interaction Design in Practice Coverage of many new and traditional interfaces 25 new talking-head videos with HCI experts answering questions like has HCI gone too far? New section on emotional tech and automated emotion Coverage of AgileUX and the maker movement New sections on social interaction and social media Interaction Design is hugely popular with students and professionals alike. It is an ideal resource for learning the interdisciplinary skills needed for interaction design,human computer interaction, information design, web design,and ubiquitous computing. Accompanying the text is an extensive website at http://www.id-book.com which contains additional teaching and learning material including slides for each chapter, comments on chapter activities, and a number of in-depth case studies written by researchers and designers.
Bruce Goldstein’s COGNITIVE PSYCHOLOGY: CONNECTING MIND, RESEARCH, AND EVERYDAY EXPERIENCE connects the study of cognition to your everyday life. A wealth of concrete examples and illustrations help you understand the theories of cognition-driving home both the scientific importance of the theories and their relevance to your daily life. This accessible book introduces you to landmark studies and cutting-edge research that define this fascinating field. To help you further experiment with and understand the concepts in the text, you can use COGLAB: THE ONLINE COGNITION LAB. Available at www.CengageBrain.com, COGLAB contains dozens of classic experiments designed to help you learn about cognitive concepts and how the mind works.
About the Author
BRUCE GOLDSTEIN is Associate Professor Emeritus of Psychology at the University of Pittsburgh and Adjunct Professor of Psychology at the University of Arizona. He has received the Chancellor’s Distinguished Teaching Award from the University of Pittsburgh for his classroom teaching and textbook writing. He received his bachelor’s degree in chemical engineering from Tufts University and his PhD in experimental psychology from Brown University; he was a postdoctoral fellow in the Biology Department at Harvard University before joining the faculty at the University of Pittsburgh. Bruce has published papers on a wide variety of topics, including retinal and cortical physiology, visual attention, and the perception of pictures. He is the author of SENSATION AND PERCEPTION, 9th Edition (Cengage, 2014), and the editor of the BLACKWELL HANDBOOK OF PERCEPTION (Blackwell, 2001) and the two-volume SAGE ENCYCLOPEDIA OF PERCEPTION (Sage, 2010).