Language : English
Published : 2012-09-01
Pages : 592
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity 4th Edition
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Peter Reed is the former MBA Director at Monash University and Associate Professor of Marketing. His areas of expertise cover strategic marketing, marketing planning, brand positioning and integrated marketing communications. He has extensive experience in the marketing field as a marketing practitioner, consultant and as an academic. In 2004 Peter was awarded the Monash University Faculty of Business and Economics Dean’s Teaching Award and the University’s Vice-Chancellor’s Award for Distinguished Teaching in 2005. In 2009 under Peter’s leadership the Monash MBA was ranked number 1 in the world in the category of personal development and educational experience in the Economist worldwide survey of MBAs.
Strategic Compensation in Canada, Fifth Edition, by Richard Long is part of the market-leading Nelson Education Series in Human Resources Management. This text balances and integrates the strategic, behavioural, and technical principles for identifying and designing the compensation system that will add the most value to an organization. This is accomplished within a systematic framework that is based on a foundation of scientific research and relevant theories and verified by actual organizational experiences. This approach is delivered in an informal writing style and supported by strong pedagogical features—such as opening vignettes, Compensation Today, Compensation Notebook, and end-of-chapter material—that maximize its value as an effective learning tool. Students’ learning can be further enhanced by the accompanying Strategic Compensation: A Simulation, Fifth Edition, which provides students with the opportunity to design an entire compensation system, from strategy formulation to implementation of the new pay structure, complete with market-based actual dollars attached to the pay ranges. This simulation has been specifically designed by its authors (Richard Long and Henry Ravichander) to utilize all the steps along the road map to effective compensation, as described in the Strategic Compensation in Canada text.
Marketing Research 3rd Asia Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.
This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part.