Strategic Brand Managment: Building, Measuring, and Managing Brand Equity 4th Edition

Publisher: Pearson Education


Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

In stock

SKU: 9780273779414,0273779419 Category:

Language : English
Published : 2012-09-01
Pages : 592