Language : English
Published : 2020
Pages : 739
Strategic Management: Competitiveness & Globalization 13th Asia Edition
Introduce students to strategic management with the market-leading text that sets the standard for this course. Written by today’s most prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson’s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E provides an intellectually rich, yet practical, analysis of strategic management. The authors combine a classic industrial organization model with a resource-based view of the firm to clearly demonstrate how today’s businesses establish competitive advantages and create value for stakeholders. Also included at no additional charge are 20 leading business cases, carefully selected by the authors, which cover several US and international businesses across many industries. Cutting-edge research provides a strong global focus and helps students more accurately interpret the actions of more than 600 emerging and established companies that are striving to serve stakeholders and gain a competitive advantage over their rivals. Almost all Opening Cases are new to this edition as they introduce chapter concepts to readers. Updates to this edition’s other cases provide fresh insights and reflect the latest developments. All-new mini cases in each chapter offer new contexts of study. In addition, MindTap online learning solution offers resources to help prepare your students to excel as strategic leaders, including You Make the Decision exercises, What Would You Do video activities and adaptive test prep.
Advertising Promotion and Other Aspects of Integrated Marketing Communications: South African Edition 1st Edition
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
About the Author
Dr Vinh Sum Chau is Lecturer in Strategy and Strategic Management at the Norwich Business School, University of East Anglia (UEA), and faculty member of the UK ESRC Centre for Competition Policy (CCP). Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).
Marketing Research 3rd Asia Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.
Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 5th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. This text is appropriate for Upper level undergrad, usually third year; post grad in Masters courses.