Strategic Marketing for Health Care Organizations
This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the competitive edge in the health care arena. The authors analyze many aspects of customer driven health care industries, and use examples and cases to show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With “Strategic Marketing for Health Care Organizations”, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
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Marketing Research 3rd Asia Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.
Table of Contents
English 1. Spelling 2. Alphabetising 3. Comprehension 4. Grammar 5. Punctuation 6. Formal letter writing Maths 7. General mathematics 8. Basic operations 9. Decimals 10. Fractions 11. Percentages 12. Measurement conversions 13. Earning wages 14. Squaring numbers 15. Vouchers 16. Deals 17. Reading, interpreting and understanding information in tables and Charts
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