Language : English
Published : 2005-08-31
Pages : 368
Sun Zi Bingfa – Selected Insights and Applications
This is a book of 13 articles that capture insightful applications of Sun Zi Bingfa, the well-known Chinese military classic written more than 2,000 years ago. The author has been teaching, consulting, and conducting training programs on this subject for more than 20 years. As an established worldwide authority on this subject, he has managed to distill the wisdom contained in the various quotations of Sun Zi and provided in-depth treatment on how to apply them to the modern world of business and strategic thinking. Topics covered include leadership, teamwork, dealing with competition, finding competitive niches, creativity and innovation, human resource management, and others. With the increased economic importance of China, more and more people are interested to know how the Chinese corporate strategists think, act, and behave. Being the oldest and most influential military classic that permeates Chinese society, Sun Zi Bingfa provides a very useful start for understanding the mindset of the Chinese. In the realm of business, the Chinese have always viewed that the business world is like a battlefield. This book provides a timely treatment of the subject in terms of how Sun Zi Bingfa can be meaningful applied to the world of business.
Each chapter opens with a real-life case study that forms the basis for several examples within the chapter. The questions included in the examples create a roadmap for mastering the most important learning outcomes within the chapter. A synopsis of each chapter’s introductory case is presented when the last of these examples has been discussed. Instructors of distance learners may find these introductory cases particularly useful.
“The Business Environment” provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
Business Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century.