Sustainable Marketing

Publisher: Pearson

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

Out of stock

SKU: 9781292040899, 1292040890 Category:

Language : English
Published : 2013-11-01
Pages : 247