Language : English
Systems Analysis and Design 11th Edition
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
About the Author
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.
Using Arduino, you can join the DIY movement and build an amazing spectrum of projects – limited only by your imagination! Until now, however, most Arduino books and manuals have demanded extensive “geekitude.” Not this one: it assumes you know nothing about Arduino or electronics, guides you gently up the learning curve, walks you through several real projects, and leaves you ready to do anything you want with Arduino. This lush, 4-color guide is loaded with step-by-step photos that guide you every step of the way. Your guide, John Baichtal, founding member of legendary hackerspace Twin Cities Maker, is author of Hack This! 24 Incredible Hackerspace Projects from the DIY Movement: he’s one of the world’sleading experts in getting newcomers up-to-speed with hardware projects. Baichtal’s Arduino for Beginners starts with an easy crash course in Arduino and electronics, and teaches all you need to know about safety, tools, soldering, and more. You’ll learn how to: * Detect intrusion with lasers and IR * Set up Arduino Bluetooth connections * Create useful Arduino programs from scratch * Use sensors and water controls * Conrol DC motors, servos, and stepper motors * Create projects that keep track of time * Safely control high-voltage circuits * Harvest useful parts from junk electronics, and more Along the way, you won’t just walk through building several practical projects: you’ll learn how to construct professional enclosures, so your projects won’t just look like tangled wires and bare circuit boards – they’ll actually fit and function comfortably in your home!
The world of data warehousing has changed remarkably since the first edition of The Data Warehouse Lifecycle Toolkit was published in 1998. With this new edition, Ralph Kimball and his colleagues have refined the original set of Lifecycle methods and techniques based on their consulting and training experience. They walk you through the detailed steps of designing, developing, and deploying a data warehousing/business intelligence system. With substantial new and updated content, this second edition again sets the standard in data warehousing for the next decade.
About the Author
The authors’ professional careers have followed remarkably similar paths. Each author has focused on data warehousing and business intelligence (DW/BI) consulting and education for more than fifteen years. Most worked together at Metaphor Computer Systems, a pioneering decision support vendor, in the 1980s. All the authors are members of the Kimball Group and teach for KimballUniversity. They contribute regularly to Intelligent Enterprise magazine and other industry publications; most have previously written books in the Toolkit series. Ralph Kimball founded the Kimball Group. Since the mid 1980s, he has been the DW/BI industry’s thought leader on the dimensional approach and trained more than 10,000 IT professionals. Ralph has his Ph.D. in Electrical Engineering from Stanford University. Margy Ross is President of the Kimball Group. She has focused exclusively on DW/BI since 1982 with an emphasis on business requirements analysis and dimensional modeling. Margy graduated with a BS in Industrial Engineering from Northwestern University. Warren Thornthwaite began his DW/BI career in 1980. After managing Metaphor’s consulting organization, he worked for Stanford University and WebTV. Warren holds a BAin Communications Studies from the University of Michigan and anMBA from the University of Pennsylvania’sWharton School. JoyMundy has focused onDW/BIsystems since 1992 with stints at Stanford, Web TV, and Microsoft’s SQL Server product development organization. Joy graduated from Tufts University with a BA in Economics, and from Stanford University with an MS in Engineering Economic Systems. Bob Becker has helped clients across a variety of industries with their DW/BI challenges and solutions since 1989, including extensive work with health care organizations. Bob has a BSB in Marketing from the University of Minnesota’s School of Business.
Based on the Association for Computing Imagery model curriculum guidelines, Foundations of Computer Science gives students a bird’s eye view of Computer Science. This easy-to-read and easy-to-navigate text covers all the fundamentals of computer science required for first year undergraduates embarking on a computing degree.