Language : English
Published : 2004
Pages : 408
Master the basics of the counseling process with THE COUNSELING PROCESS: A MULTITHEORETICAL INTEGRATIVE APPROACH! Concise yet comprehensive, this counseling text provides you with the tools you need to succeed in this course and your career. Case studies, with questions, encourage you to place yourself in the role of the helper and to consider client material as a counselor would. Learning exercises assist in the internalization of learning and in the practicing of specific skills for effective counseling.
Out of stock
Language : English
Published : 2004
Pages : 408
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
About the Author
Mary Lou Roberts has been a tenured professor of marketing at the University of Massachusetts and held a number of administrative positions there, including Director of Development. She currently teaches Internet Marketing to a global cadre of students at the Harvard University Extension School. Dr. Roberts earned her Ph.D. in marketing from the University of Michigan. She is senior author of DIRECT MARKETING MANAGEMENT, 2E, available on her website at www.marylouroberts.info. She has published extensively in marketing journals throughout the U.S. and Europe. Dr. Roberts is a frequent presenter for both professional and academic marketing organizations and has consulted and provided planning services and management training programs for a wide variety of corporations and non-profit organizations. She has been an active member of many professional organizations and has served on a number of their boards. Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Puppet Labs and Gates NextGen Open Source Courseware Grant. She has co-authored five leading-edge textbooks, including the best-selling INTERNET RESEARCH ILLUSTRATED and the popular SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH. Ms. Barker created the first accredited social media marketing certificate in Washington State. She also developed and teaches the certificate’s core courses for Spokane Falls Community College, which include marketing, social media marketing, search engine marketing, and social media strategic planning courses. Ms. Barker is pursuing an M.B.A. at Willamette University. She received her undergraduate education at Gonzaga University, graduating with a B.A. in public relations and advertising. She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. She has established herself as an authority on LinkedIn. In addition, she is a sought after speaker at conferences such as InnoTech and ITEXPO. For more information about Ms. Barker, visit: www.linkedin.com/in/melissasbarker. Debra Zahay is Professor and Department Chair at St. Edward’s University. Austin, Texas. She holds A Ph.D. in Marketing from the University of Illinois, an M.A. in Management from Northwestern University in Evanston, Illinois, a J.D. from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. Her current and recent research topics include customer information management for competitive advantage; information use in new product development and, particularly, crowd-sourcing; data warehousing in CRM environments; email personalization and other aspects of interactive marketing. Some of the journals in which she has published include Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, Journal of Database Marketing, and in the working paper series for the Marketing Science Institute. She has presented her work at numerous academic and practitioner conferences. Dr. Zahay’s prior teaching experiences include North Carolina State University in Raleigh, North Carolina, and DePaul University in Chicago, Illinois. Dr. Zahay has been the President of her own database and relationship management consulting firm since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Chicago Association of Direct Marketing. Nicholas F. Bormann holds a Ph.D. in economics at George Mason University). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women’s/gender studies. Dr. Bormann is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Dr. Bormann, visit: www.linkedin.com/in/nfbormann. Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.
Aaron Podolefsky is Provost and Vice President for Academic at the University of Northern Iowa, where he also served eight years as Dean of the College of Social and Behavioral Sciences. He received his Ph.D. in Anthropology from the State University of New York at Stony Brook and also holds degrees in Liberal Studies and Mathematics. He has authored books on law in Papua New Guinea and crime prevention in urban America. Peter J. Brown is a Professor of Anthropology at Emory University, where he also holds a faculty position in the Rollins School of Public Health. He is currently director of Emory’s Center for the Study of Health, Culture and Society. He has served as an officer in the Society for Medical Anthropology and was Editor-in-Chief of the journal Medical Anthropology for nine years. He has done research on a variety of topics, including malaria, tuberculosis, obesity, Alzheimer’s disease, male gender and health, and the history of international health policy. He has been the recipient of three teaching awards. He has co-edited The Anthropology of Infectious Disease (with Marcia Inhorn) as well as the textbooks Applying Anthropology (sixth edition) and Applying Cultural Anthropology (fifth edition) (both with Aaron Podolefsky.
For courses in project management. Project Management Fundamentals with Broad Applications In its Fourth Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. Blending current theory, contemporary case studies, and hands-on practice and research, Project Management offers students a full range of perspectives of the project management process. To promote a comprehensive, multi-industry understanding of the text, the author addresses project management theory within the context of a variety of successful organizations, whether they be publicly held, private, or nonprofit. Comprehensive case analysis and detailed exercises give students the tools to assess projects in real-time, equipping them with razor-sharp decision-making skills. Leveraging the latest project management technology, Project Management features just the right balance of real-world examples, cutting-edge theory, and practical exercises.
Praise for the Second Edition ” full of vivid and thought-provoking anecdotes…needs to be read by anyone with a serious interest in research and marketing.” Research Magazine “Shmueli et al. have done a wonderful job in presenting the field of data mining – a welcome addition to the literature.” ComputingReviews.com “Excellent choice for business analysts…The book is a perfect fit for its intended audience.” Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization ” extremely well organized, clearly written and introduces all of the basic ideas quite well.” Robert L. Phillips, Professor of Professional Practice, Columbia Business School Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft(R) Office Excel(R) add-in XLMiner(R) to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: * Real-world examples to build a theoretical and practical understanding of key data mining methods * End-of-chapter exercises that help readers better understand the presented material * Data-rich case studies to illustrate various applications of data mining techniques * Completely new chapters on social network analysis and text mining * A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint(R) slides * Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology.