Language : English
Published : 2014-04-21
Pages : 400
The Digital Information Age: An Introduction to Electrical Engineering
THE DIGITAL INFORMATION AGE SECOND EDITION by bestselling author Roman Kuc is designed for students considering electrical engineering as a major, and non-engineering majors interested in understanding digital communication systems. Communication between humans and smart devices takes place through sensors and actuators, with logic circuits manipulating binary data to implement useful tasks. The text then examines the basic problem of communicating audio and video data over a network connecting computers and smart devices. System operation is described from analog-to-digital conversion, signals that encode data, through the processing that extracts data from noise-corrupted signals and error correction techniques, to data packet transmission over wired and wireless networks. Basic topics from probability and digital signal processing are presented as needed and illustrated with relevant examples. Ideas are illustrated and extended by problems and projects completed in Excel, with sophistication that evolves along with the course, starting with spreadsheet formulas and graphs, through macros, to simple Visual Basic for Applications (VBA) programming that produces animations that simulate system operation. The accrued facility with Excel techniques is a course outcome valued by students in all majors. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
About the Author
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.
A Gift of Fire: Social, Legal, and Ethical Issues for Computing Technology, 4e is ideal for courses in Computer Ethics and Computers and Society. It is also a useful reference for computer science professionals or anyone interested in learning more about computing technology and its overarching impact.
Sara Baase explores the social, legal, philosophical, ethical, political, constitutional, and economic implications of computing and the controversies they raise. With a computer scientist’s perspective, and with historical context for many issues, she covers the issues students will face both as members of a technological society and as professionals in computer-related fields. A primary goal is to develop computer professionals who understand the implications of what they create and how it fits into society at large.