Language : English
Published : 2014-06-02
Pages : 400
The Digital Information Age
THE DIGITAL INFORMATION AGE SECOND EDITION by bestselling author Roman Kuc is designed for students considering electrical engineering as a major, and non-engineering majors interested in understanding digital communication systems. Communication between humans and smart devices takes place through sensors and actuators, with logic circuits manipulating binary data to implement useful tasks. The text then examines the basic problem of communicating audio and video data over a network connecting computers and smart devices. System operation is described from analog-to-digital conversion, signals that encode data, through the processing that extracts data from noise-corrupted signals and error correction techniques, to data packet transmission over wired and wireless networks. Basic topics from probability and digital signal processing are presented as needed and illustrated with relevant examples. Ideas are illustrated and extended by problems and projects completed in Excel, with sophistication that evolves along with the course, starting with spreadsheet formulas and graphs, through macros, to simple Visual Basic for Applications (VBA) programming that produces animations that simulate system operation. The accrued facility with Excel techniques is a course outcome valued by students in all majors.
For first-year or introductory courses in Engineering and Computer Science With a hands-on approach and focus on problem solving, this introduction to the powerful MATLAB computing language is designed for students with only a basic college algebra background. Numerous examples are drawn from a range of engineering disciplines, demonstrating MATLAB’s applications to a broad variety of problems.
This book covers the field of machine learning, which is the study of algorithms that allow computer programs to automatically improve through experience. The book is intended to support upper level undergraduate and introductory level graduate courses in machine learning.
This classic book on formal languages, automata theory, and computational complexity has been updated to present theoretical concepts in a concise and straightforward manner with the increase of hands-on, practical applications. This new edition comes with Gradiance, an online assessment tool developed for computer science. Please note, Gradiance is no longer available with this book, as we no longer support this product.
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
About the Author
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.