Language : English
Published : 2014-06-02
Pages : 400
The Digital Information Age
THE DIGITAL INFORMATION AGE SECOND EDITION by bestselling author Roman Kuc is designed for students considering electrical engineering as a major, and non-engineering majors interested in understanding digital communication systems. Communication between humans and smart devices takes place through sensors and actuators, with logic circuits manipulating binary data to implement useful tasks. The text then examines the basic problem of communicating audio and video data over a network connecting computers and smart devices. System operation is described from analog-to-digital conversion, signals that encode data, through the processing that extracts data from noise-corrupted signals and error correction techniques, to data packet transmission over wired and wireless networks. Basic topics from probability and digital signal processing are presented as needed and illustrated with relevant examples. Ideas are illustrated and extended by problems and projects completed in Excel, with sophistication that evolves along with the course, starting with spreadsheet formulas and graphs, through macros, to simple Visual Basic for Applications (VBA) programming that produces animations that simulate system operation. The accrued facility with Excel techniques is a course outcome valued by students in all majors.
“MATLAB: An Introduction with Applications 5th Edition” walks readers through the ins and outs of this powerful software for technical computing. The text describes basic features of the program and shows how to use it in simple arithmetic operations with scalars. The topic of arrays (the basis of MATLAB) is examined, along with a wide range of other applications.” MATLAB: An Introduction with Applications 5th Edition” is presented gradually and in great detail, generously illustrated through computer screen shots and step-by-step tutorials, and applied in problems in mathematics, science, and engineering.
his book is a quantitative text, which focuses on the real issues behind serious modeling and analysis of communications networks. The author covers all the necessary mathematics and theory in order for students to understand the tools that optimize computer networks today.
- Covers both classical (e.g. queueing theory) and modern (e.g. pricing) aspects of networking
- Integrates material on communication networks with material on modeling/analyzing and designing such networks
- Includes a Solution Manual
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
About the Author
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.
This is a rigorous and complete textbook for a first course on information retrieval from the computer science perspective. It provides an up-to-date student oriented treatment of information retrieval including extensive coverage of new topics such as web retrieval, web crawling, open source search engines and user interfaces.
From parsing to indexing, clustering to classification, retrieval to ranking, and user feedback to retrieval evaluation, all of the most important concepts are carefully introduced and exemplified. The contents and structure of the book have been carefully designed by the two main authors, with individual contributions coming from leading international authorities in the field, including Yoelle Maarek, Senior Director of Yahoo! Research Israel; Dulce Poncele´on IBM Research; and Malcolm Slaney, Yahoo Research USA.
This completely reorganized, revised and enlarged second edition of Modern Information Retrieval contains many new chapters and double the number of pages and bibliographic references of the first edition, and a companion website www.mir2ed.org with teaching material. It will prove invaluable to students, professors, researchers, practitioners, and scholars of this fascinating field of information retrieval.