Language : English
Published : 2020-11-01
The Dynamics of Persuasion
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.
Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field.
The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today.
The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text.
Happy-People-Pills for All explores current theories of happiness while demonstrating the need to develop advanced pharmacological agents for the enhancement of our capacity for happiness and wellbeing.
- Presents the first detailed exploration of the enhancement of happiness
- A controversial yet rigorous argument that demonstrates the moral imperative for the development and mass distribution of ‘happy-pills’, to promote the well being of the individual and society
- Brings together the philosophy, psychology and biology of happiness
- Maps the development of the next generation of positive mood pharmacology
- Offers a corrective to contemporary accounts of happiness
“Lee Kuan Yew has long stood out as one of the century’s wisest and most consequential Asian leaders. This book, collecting accounts from close associates who joined him in building a new nation, makes an important contribution to the understanding of Lee Kuan Yew’s achievement.”
HENRY A. KISSINGER
Former US Secretary of State
Lee Kuan Yew was born in 1923, a time when Singapore was under British rule. After experiencing the Japanese Occupation of Singapore, he travelled to England to study Law. Mr Lee’s legal career in Singapore was marked by increasing political involvement. Together with a group of like-minded individuals, he formed the People’s Action Party (PAP) in 1954. Following the PAP’s victory in the 1959 Legislative Assembly general elections, Mr Lee became the first Prime Minister of Singapore, at the age of 35. He held this position until 1990. After stepping down from the premiership, he remained in the Cabinet until 2011, serving as Senior Minister and subsequently as Minister Mentor.
Mr Lee oversaw Singapore’s transformation from a Third World country to a First World country. This remarkable achievement has long prompted admiration and debate. This volume makes a distinctive contribution to our understanding of Mr Lee’s legacy because for the first time the men and women who worked closely with him have come together to discuss his ideas. The resulting essays shed valuable light on a wide range of topics including law and politics, society and economics, and governance and foreign affairs.
Introducing the new Cengage Technology Edition
This current, engaging, and practice-oriented text is your complete resource for mastering the many facets of family therapy. In this eighth edition, the authors provide practice-oriented content that will help you become an empathic and effective family therapist. The new edition includes the latest references and contemporary thinking on central issues such as family resiliency, alternative forms of family life today, gender, culture, and ethnic considerations. A new feature, “Thinking like a Clinician,” helps students to reflect on practice issues related to each chapter. This edition also contains the American Association for Marriage and Family Therapy Code of Ethics–a great reference that will help you understand the importance of ethical practices.
- The book presents both qualitative and quantitative approaches to family research, providing students with balanced coverage.
- The text’s family life cycle outlook helps students tie family problems to life stages in intact and alternate family organizations.
- Numerous pedagogical features, such as case transcripts, multiple examples, tables, and charts, help students apply the concepts discussed in the text.
- Case studies with transcripts of actual therapy sessions demonstrate practical applications of specific theories.
- In Chapter 3 and throughout the text, the authors present coverage of gender, culture, and ethnicity, in order to help students learn about the importance of being a culturally competent practitioner.
- Located in each chapter, the “Clinical Notes” features draw on the authors’ wealth of clinical experience with couples and families to help students gain a better understanding of the link between theory and practice.
Preparing students to do research and understand what research can do. Basics of Social Research helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important. This text teaches students to be better consumers of research results and understand how the research enterprise works, preparing them to conduct small research projects. Upon completing this text, students will gain an awareness of the capabilities and restrictions of research, and learn why properly conducted research is important. Using clear, accessible language and examples from real research, this text discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches. Learning Goals Upon completing this book, readers should be able to: * Recognize that social research is simultaneously a very important enterprise and one that is not beyond you – you can understand it * Become better consumers and understand what research can and cannot do * Learn how to properly conducted research * Acquire a foundation for further learning about doing research and understand that this activity requires dedication, creativity, and mature judgment