The Emerging Markets of the Middle East: Strategies for Entry and Growth

Over the next decade, the economies of the Middle East will continue to be characterized by rapid growth, political turmoil, and increasing competitive intensity. International investors have the choice of either ignoring the region all together and bypassing business opportunities with great potential, or to make a careful assessment of which countries to enter and how to enter them successfully. This book is the first of its kind to include the information, insights and frameworks that are required to develop entry and growth strategies for the Middle East in the new turbulent environment following the global economic crisis and the Arab Spring. The first part of the book provides an in-depth analysis of the major developments that determine the business environment of different countries in the region, including a discussion of major social and economic developments, the impact of the rise multinational companies from the Middle East, and the role played by institutions and political risk. The second part deals with each of the major decisions that a company planning to grow in the region needs to make: Which countries to enter? What is the right entry mode and ownership structure? How to choose between a Greenfield operation and an acquisition? The book concludes valuable and practical advice on the process of setting up operations in the Middle East.

About the Author

Tim Rogmans is Assistant Professor at the College of Business at Zayed University in Dubai, United Arab Emirates, where he teaches courses in Strategy, Economics and Management. He previously worked in the United Kingdom, France and the Netherlands as a strategy consultant for LEK Consulting and Gemini Consulting, and as a senior manager for Atradius Credit Insurance. In 2005, he moved to Lebanon where he taught at the Hariri Canadian University. In 2007, he joined Zayed University as manager of the university’s executive education unit and then joined the College of Business faculty in 2010. His research work is in the areas of International Business, Strategy and Corporate Governance. Tim Rogmans has carried out training and consulting projects throughout the Middle East for both local and international organizations. He holds a Bachelor’s degree from the London School of Economics, an MBA from INSEAD, and a PhD from Nyenrode University.

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