Language : English
Published : 2011
Pages : 236
The Empire of Security and the Safety of the People, 1st Edition
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
For courses in Organization Development, Organizational Behavior and Organizational Change. A conceptual and experiential approach to understanding organizational development. With a focus on the development of students’ interpersonal skills,Experiential Approach to Organization Development provides a comprehensive, realistic, innovative, and practical introduction to the field. The eighth edition presents new and revised information to help keep course material fresh and relevant.
This book covers major issues in employment relations in Singapore using a tripartite model based on Dunlop’s conceptual framework. It is written mainly for students who need to know the basic issues in employment relations. Human resource managers, trade unionists, trainers and public administrators will also find it a useful reference.
For Principles of Marketing courses that require a comprehensive text.
Help students learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspectiveprovides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives.
To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework.
This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.