Language : English
Published : 2018-02-08
Pages : 184
The Science of Screenwriting: The Neuroscience Behind Storytelling Strategies
In a world awash in screenwriting books, The Science of Screenwriting provides an alternative approach that will help the aspiring screenwriter navigate this mass of often contradictory advice: exploring the science behind storytelling strategies. Paul Gulino, author of the best-selling Screenwriting: The Sequence Approach, and Connie Shears, a noted cognitive psychologist, build, chapter-by-chapter, an understanding of the human perceptual/cognitive processes, from the functions of our eyes and ears bringing real world information into our brains, to the intricate networks within our brains connecting our decisions and emotions. They draw on a variety of examples from film and television — The Social Network, Silver Linings Playbook and Breaking Bad — to show how the human perceptual process is reflected in the storytelling strategies of these filmmakers. They conclude with a detailed analysis of one of the most successful and influential films of all time, Star Wars, to discover just how it had the effect that it had.
This book presents a critical analysis of the images of China portrayed in British television documentaries between 1980 and 2000. The examination is contextualized within the profound transformations of the post-reform China and global political structures in the last two decades of the 20th century. Using an innovative analytical framework based on Vladimir Propp, the book focuses on how different images of China are constructed through an effective use of TV narrative strategies. In particular it details how various strands of (Western) modernity underpin major discourses about China. The book will be valuable to the understanding of how China was perceived in the West during one of the most dramatic moments in modern history.
The wide-ranging texts in this book take as their premise the idea that sound is a subject through which popular culture can be analyzed in an innovative way. From an infant’s gurgles over a baby monitor to the roar of the crowd in a stadium to the sub-bass frequencies produced by sound systems in the disco era, sound — not necessarily aestheticized as music — is inextricably part of the many domains of popular culture. Expanding the view taken by many scholars of cultural studies, the contributors consider cultural practices concerning sound not merely as semiotic or signifying processes but as material, physical, perceptual, and sensory processes that integrate a multitude of cultural traditions and forms of knowledge. The chapters discuss conceptual issues as well as terminologies and research methods; analyze historical and contemporary case studies of listening in various sound cultures; and consider the ways contemporary practices of sound generation are applied in the diverse fields in which sounds are produced, mastered, distorted, processed, or enhanced. The chapters are not only about sound; they offer a study through sound — echoes from the past, resonances of the present, and the contradictions and discontinuities that suggest the future. ContributorsKarin Bijsterveld, Susanne Binas-Preisendorfer, Carolyn Birdsall, Jochen Bonz, Michael Bull, Thomas Burkhalter, Mark J. Butler, Diedrich Diederichsen, Veit Erlmann, Franco Fabbri, Golo Follmer, Marta Garcia Quinones, Mark Grimshaw, Rolf Grossmann, Maria Hanacek, Thomas Hecken, Anahid Kassabian, Carla J. Maier, Andrea Mihm, Bodo Mrozek, Carlo Nardi, Jens Gerrit Papenburg, Thomas Schopp, Holger Schulze, Toby Seay, Jacob Smith, Paul Theberge, Peter Wicke, Simon Zagorski-Thomas.
About the Author
Jens Gerrit Papenburg is Lecturer and Research Associate in Popular Music History and Theory at Humboldt University Berlin. Papenburg is a cofounder of the research network Sound in Media Culture. Holger Schulze is Professor of Musicology at the University of Copenhagen, where he is also Principal Investigator at the Sound Studies Lab. Schulze is a cofounder of the research network Sound in Media Culture.
This text illuminates how content creators can systematically provide engaging journalism for today’s empowered audiences. Drawing on nearly a decade of significant research at Northwestern University’s Media Management Center, 17 Medill contributors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies that show how a dozen of these rich experiences can make today’s media brands relevant and important.