Language : English
Published : 2009
Pages : 502
Tourism Operations and Management
Tourism: Operations and Management is a comprehensive textbook, designed especially for undergraduate degree/diploma students of hotel management and tourism studies. The book explores core concepts of tourism and explains them through numerous examples, illustrations, tables, and photographs. Beginning with an introduction to the travel and tourism industry, the book goes on to discuss various types of tourism; tourism infrastructure like accommodation, food and beverage, telecommunications; tourist transport (air, road, rail, and water); Indian and international tourism organizations. The book explains how to set up travel agencies and tour operations and their role in the tourism industry. Key topics like tourism product; tourism marketing; customer service skills; economic, environmental, socio-cultural and political impacts of tourism; and planning, managing and developing a tourist attraction are discussed at length. The emerging trends in tourism like GDS, e-ticketing, web marketing are explored. Chapters on travel formalities and regulations; airline geography; and itinerary planning enhance the readers understanding of the practical operational aspects and make the book useful for practitioners as well. Students of hotel management, hospitality, and tourism studies will find this book useful for its coverage of the key concepts of tourism operations and management explained through industry-related examples, formats, and photographs. With its practice-oriented approach, the book would also be useful to practitioners like travel agents and tour operators.
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Statistical data analysis is the backbone of sound business decision making. Finding the right tool to analyse a particular business problem is the key to such problem solving. Learning the fundamentals of statistical reasoning and data analysis – you will be on the way to becoming a better manager, analyst or economist. By providing a framework for solving statistical problems, this sixth edition of Australian Business Statistics teaches skills that you can use throughout your career. The book shows you how to analyse data effectively by focusing on the relationship between the kind of problem you face, the type of data involved and the appropriate statistical technique for solving the problem. Business Statistics 6e, emphasizes applications over theory. It illustrates how vital statistical methods and tools are for today’s managers and analysts and how to apply them to business problems using real-world data. Using a proven three-step Identify-Compute-Interpret (ICI) approach to problem solving, the text teaches you how to (1) IDENTIFY the correct statistical technique by focusing on the problem objective and data type; (2) COMPUTE the statistics doing them by hand and using Excel; and (3) INTERPRET results in the context of the problem. This unique approach enhances your comprehension and practical skills. The text’s vast assortment of data-driven examples, exercises, and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists, and others use. Learning resources such as CourseMate maximize study time to help you achieve the results you want. Completely up-to-date, the sixth edition offers comprehensive coverage, current examples, and an increased focus on applications in the real world.
This write-in workbook is an invaluable resource to help students’ improve their Maths and English skills and help prepare for Level 1 and Level 2 Functional Skills exams. The real-life questions are all written with a business administration context to help students find essential Maths and English theory understandable, engaging and achievable. Written by Carol Vella, lecturer with a wealth of experience in the Retail and Business Administration industry, this workbook is an effective resource to support Maths and English learning in the classroom, at work and for personal study at home.
About the Author
Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.