Travels in China
In 1974 Roland Barthes travelled in China as part of a small delegation of distinguished French philosophers and literary figures. They arrived in China just as the last stage of the Cultural Revolution was getting underway – the campaign to criticize Lin Biao and Confucius. While they were welcomed by writers and academics, the travelers were required to follow a pre-established itinerary, visiting factories and construction sites, frequenting shows and restaurants that were the mainstay of Western visitors to China in the 70s. Barthes planned to return from the trip with a book on China: the book never materialized, but he kept the diary notes he wrote at the time. The notes on things seen, smelled and heard alternate with reflections and remarks – meditations, critiques or notes of sympathy, an aside from the surrounding world. Published now for the first time more than thirty years after the trip, these notebooks offer a unique portrait of China at a time of turbulence and change, seen through the eyes of the world s greatest semiotician.
About the Author
Roland Barthes (1915-1980) was a French essayist and social and literary critic.
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Separated into four parts including an introduction to food, beverage, and labor cost controls followed by separate sections each devoted to food, beverage, and labor, this classic text has been updated in this new Ninth Edition. In this new edition, key terms, key concepts, review questions, and spreadsheet exercises reinforce and support readers understanding. It also features increased discussion and examples of technology use in food and beverage operations, a running case study, and a separate chapter on menu analysis and engineering. This text is well suited for classroom, professional training, and on-the-job use. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
About the Author
Paul R. Dittmer has extensive experience in the food and beverage industry. He is a former hotel manager, food and beverage manager, and a consultant to the U.S. Small Business Administration, assisting restaurants in their operations. He taught food management and cost control for twenty-three years at Southern New Hampshire University (formerly New Hampshire College) and served as division chair and associate professor. J. Desmond Keefe III is Associate Professor in the School of Hospitality, Tourism, and Culinary Management at Southern New Hampshire University.
The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies.
- Presents a comprehensive and critical overview of tourism studies across the social sciences
- Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments
- Includes 50 newly commissioned essays by leading experts in the social sciences from around the world
- Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development
- Sets an agenda for future tourism research and includes a wealth of bibliographic references
About the Author
Alan A. Lew is Professor in the Department of Geography, Planning and Recreation at Northern Arizona University, USA. He is Editor-in-Chief of Tourism Geographies , and co-author of Understanding and Managing Tourism Impacts: An Integrated Approach (2009), World Regional Geography (2010), and Tourism Geography (2014). C. Michael Hall is Professor in the Department of Management, Marketing & Entrepreneurship the University of Canterbury, New Zealand; Docent, Department of Geography, University of Oulu, Finland; and Visiting Professor at Linneaus University School of Business and Economics, Kalmar, Sweden. He is Co-Editor of Current Issues in Tourism and an Associate Editor of Tourism Geographies . Allan M. Williams is Professor of Tourism and Mobility Studies at the University of Surrey, UK. He is Co-Editor of Tourism Geographies , and co-author of several books, including Critical Issues in Tourism (2002), Tourism and Tourism Spaces (2004), and Tourism Innovation (2008).
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: * Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy * New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. * New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability * Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
About the Author
Nigel Evans is Director, of Teesside University’s new Darlington Campus. He has published widely in Tourism and Management and taught strategy for many years on varied programmes including MBA and BA (Hons) Travel and Tourism programmes.