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The Rise of the Creative Class

$13.00 $10.00
In his modern classic The Rise of the Creative Class, urbanist Richard Florida identifies the emergence of a new social class that is reshaping the twenty-first century’s economy, geography, and workplace. This Creative Class is made up of people–engineers and managers, academics and musicians, researchers, designers, entrepreneurs and lawyers, poets and programmers–whose work turns on the creation of new forms. Increasingly, Florida observes, this Creative Class determines how workplaces are organized, what companies prosper or go bankrupt, and which cities thrive.
In this updated edition, Florida further refines his occupational, demographic, psychological, and economic profile of the Creative Class. Incorporating additional research and new chapters covering the global impact of the Creative Class and exploring the factors that shape “quality of place” in our changing cities and suburbs, The Rise of the Creative Class–Revisited is the definitive edition of this foundational book on our contemporary economy.

Winning at New Products

$24.20

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.

Winning at New Products : Accelerating the Process from Idea to Launch 3rd Edition

$59.60

The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.