Showing all 8 results
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its ‘learning by doing’ approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Statistical data analysis is the backbone of sound business decision making, and finding the right tool to analyse a particular business problem is the key. By learning the fundamentals of statistical reasoning and data analysis, you will be on the way to becoming a better manager, analyst or economist. By providing a framework for solving statistical problems, this seventh Australian and New Zealand edition of Business Statistics teaches skills that you can use throughout your career. The book shows you how to analyse data effectively by focusing on the relationship between the kind of problem you face, the type of data involved and the appropriate statistical technique for solving the problem. Business Statistics emphasises applications over theory. It illustrates how vital statistical methods and tools are for today’s managers and analysts, and how to apply them to business problems using real-world data. Using a proven three-step Identify-Compute-Interpret (ICI) approach to problem solving, the text teaches you how to: 1. IDENTIFY the correct statistical technique by focusing on the problem objective and data type; 2. COMPUTE the statistics doing them by hand and using Excel; and 3. INTERPRET results in the context of the problem. This unique approach enhances comprehension and practical skills. The text’s vast assortment of data-driven examples, exercises and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists and others use. Learning resources such as CourseMate maximise study time to help you achieve the results you want. Completely up-to-date, the seventh edition offers comprehensive coverage, current examples and an increased focus on applications in the real world.
Microeconomics Principles and Practice is a top-tier, academically challenging text that complements Cengage’s suite of Economics titles. Cengage Australia’s second edition of Microeconomics Principles and Practice sees Frost and Schuwalow adapt Taylor’s revised reflections on the global financial crisis and how businesses are recovering. Examples of current events from Australia, New Zealand and the Asia-Pacific region help explain how discussions on the role of the government can affect the economy. Microeconomics Principles and Practice is concerned with concepts and understanding, which sets it apart from competitor texts.
Macroeconomics: Principles and Practice offers students concepts, intuition and understanding, supported by an ‘Economist’s toolkit’. This Toolkit consolidates appendix-style material into one section to show in a simple manner how calculations and models are used in the real world. This edition follows the same intuitive modular approach as the last and includes guidelines for instructors who prefer alternative, more traditional sequencing. Microeconomics concepts are explored throughout the text where needed, such as when reference is made to ‘supply and demand’. New chapters present macroeconomic theory more intuitively. Policy debates are explained in depth but in a simple and more modern way. The focus is on understanding concepts in a realistic context.
Introduction to Corporate Finance offers a dynamic, modern and practical approach that illustrates how financial management really works. It features up-to-date content including the impact of the Global Financial Crisis and capital budgeting. Introduction to Corporate Finance is distinguished by the cash-flow ‘arc’ of the narrative, which gives a practical learning path, and the use of real options, which is a practical analysis tool that is used in corporate finance. Students are thus provided with the most engaging and contemporary learning path of any Australian text, giving them realistic preparation for a career in finance. The strong five part framework of the book is supported by integrated online elements and easy-to-read text.
Business ethics has an interdisciplinary character. Questions of economic policy and business practice intertwine with issues in politics, sociology, and organisational theory. Although business ethics remains anchored in philosophy, even here abstract questions in normative ethics and political philosophy mingle with analysis of practical problems and concrete moral dilemmas. Furthermore, business ethics is not just an academic study but also an invitation to reflect on our own values and on our own responses to the hard moral choices that the world of business can pose. The purpose of this text is fourfold: to expose students to the important moral issues that arise in various business contexts; to provide students with an understanding of the moral, social, and economic environments within which those problems occur; to introduce students to the ethical and other concepts that are relevant for resolving those problems; and to assist students in developing the necessary reasoning and analytical skills for doing so. Although the book’s primary emphasis is on business, its scope extends to related moral issues in other organisational and professional contexts This third Asia–Pacific edition of Moral Issues in Business examines key ideas in business ethics in the context of moral and ethical issues encountered by Australian and New Zealand businesses and organisations. Structured within 11 chapters of text – including new, cutting edge ethical theories and practices – Moral Issues in Business presents the latest ethical insights and thinking in a manner that is accessible to students.
Strategic Management: Competitiveness and Globalisation with Student Resource Access 12 Months 6th Edition
With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a ‘resource-based’ approach, which requires the examining of a firm’s unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.
In its 9th edition, AHRI-endorsed Human Resource Management continues to provide a strong conceptual and practical framework for students of human resource management. The successful integrative strategic HRM model is retained and the most recent developments in human resource management theories and practices are explored. A multitude of contemporary regional and international examples are integrated throughout, alongside an expanded coverage on ethics and a focus on critical analysis. Thoroughly revised and updated with the latest research findings, this edition incorporates a wealth of new material including: corporate social responsibility, ethics, sustainable management practice, leadership, talent management, industrial relations, and retains its focus on core human resource elements. Accompanied by online study tools which help to reinforce concepts, apply critical thinking and enhance skills, this 9th edition of Human Resource Management offers the complete learning experience required to succeed in human resource management.