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This practical nuts-and-bolts guide provides future, beginning and seasoned crisis workers or those working in crisis situations with the skills necessary to handle any crisis situation. The book presents the comprehensive ABC Model of Crisis Intervention, which can be used as effectively for day-to-day interactions as for emergency situations. A GUIDE TO CRISIS INTERVENTION, 6th Edition, addresses such crises as drug abuse, secondary PTSD, crisis worker burnout, AIDS, suicide, death and dying, Alzheimer’s and victimization and abuse. Readers also learn how to conduct suicide assessments and mental status exams, and practice their interviewing and helping skills in case vignettes for role-play. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Gain a strong understanding of the accounting information systems and related technologies you’ll use in your business career with Hall’s leading ACCOUNTING INFORMATION SYSTEMS, 9E. You’ll find a unique emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities of accountants as end users of systems, systems designers, and auditors. This text completely integrates Sarbanes-Oxley as it affects internal controls and other relevant topics. In this new edition, with thorough updates of the transaction cycle and business processes coverage, you examine the risks and advantages of cloud computing and gain a better understanding of the differences in the manual and automated accounting system needs of small and large companies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Today’s accounting professionals are challenged to identify enterprise risks and provide quality assurance for a company’s information systems. ACCOUNTING INFORMATION SYSTEMS, 10th International Edition, focuses on three critical accounting information systems in use today: enterprise systems; e-Business systems; and controls for maintaining those systems. Students will easily grasp even the most challenging topics as they explore today’s most intriguing AIS topics relative to business processes, information technology, strategic management, security, and internal controls. The 10th International Edition provides students with the tools for organising and managing information to help them succeed and protect the integrity of their employer’s information system.
Lecturers with many years of teaching experience in accounting have adapted the widely used Accounting, 25th edition by Warren, Reeve and Duchac to create this Asian edition. This book is tailored for use in a first-year course on basic accounting. It is written from a sole proprietorship perspective and covers the complete accounting cycle and important accounting areas like cash, receivables, inventories and fixed assets. For this third edition, new chapters on Companies, Statement of Cash Flows and Financial Statement Analysis have been added to cater to more advanced topics.
Local accounting practices are taught in this text. Local businesses have also been included in the text
so that students can relate to the material better. The text is also written in a manner Asian students will find it easy to read and understand.
ACCT2 Managerial is a fully blended-learning package; the book’s design encourages student engagement through ease of navigation, concise language and descriptions, and clearly highlighted key points, concepts and formulas. The online content adds further depth to student understanding of both theory and application of concepts. ACCT Managerial is the Asia-Pacific edition of the proven 4LTR press approach to managerial accounting, designed to enhance students’ learning experiences. The text is aimed squarely at the preparers/debits and credits method of teaching and is presented in an easy-to-read and accessible style. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory financial accounting course. This edition again features the full chapter on sustainability.
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7th Edition$70.40
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you’ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book’s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today’s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book’s focus on real advertising practice is reflected in the book’s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.
About the Author
Angeline Close Scheinbaum teaches in the Department of Advertising and Public Relations in the College of Communication at the University of Texas at Austin. Her main research interest is in the area of event marketing–namely, how consumers’ experiences at sponsored events influence attitudes and consumer behavior. Her research explains how to engage consumers with events, how to uncover drivers of effective event sponsorships, how entertainment impacts affect toward events/purchase intention toward sponsors, what the role of sponsor-event congruity is, and why consumers may resist events. Professor Close Scheinbaum also researches consumers’ experiences with electronic marketplaces-online experiences and how they interplay with on-ground events. She has contributed over a dozen peer-reviewed research publications and book chapters. They have appeared in the Journal of the Academy of Marketing Science, Advances in Consumer Research, Journal of Advertising Research, and Journal of Business Research, among others. This research has been featured on CBS and in the New York Times, the Los Angeles Times, New Scientist, the St. Petersburg Times, and the Las Vegas Review-Journal. Close Scheinbaum also brings experience as a marketing research consultant, and she has contributed research projects for Hallmark, Coca-Cola, Dodge, Ford, Cingular, New Media Institute, Harvey’s Grocery, United Community Bank, AT&T, Fashion Show Mall, Suzuki, Tour de GA, Road Atlanta, Red Rock Country Club, Lexus, and Shell. Prior to joining the University of Texas, she served the University of Nevada, Las Vegas’s business faculty for five years. Prior to that, she studied advertising and marketing at the University of Georgia’s Grady College of Journalism & Mass Communication and the Terry College of Business. Close Scheinbaum also has gained global experience while studying abroad in Madrid, Spain, and Avignon, France. Chris Allen is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the influence of affect and emotion in decision-making and persuasive communication. Other published work has examined consumption issues in diverse domains such as determinants of household spending, motives for blood donation, fostering energy conservation, and the effects of news reporting on consumers’ attitudes. It has appeared in numerous journals and compilations, including JCR, JMR, JM, JPP&M, JBR, Journalism Quarterly, Journal of Advertising, Harvard Business Review, Advances in Nonprofit Marketing, and Handbook of Consumer Psychology. Chris has served on the editorial review boards for JCR, JCP, JM and JA, and has been a frequent reviewer for programs such as the Ferber Award, and the AMA/Howard, ACR/Sheth, and MSI Dissertation Competitions. He has also served as program administrator for P&G’s Marketing Innovation Research Fund–a funding source for dissertation research. He received his Ph.D. in Marketing and Consumer Psychology from Ohio State. Richard J. Semenik is Professor of Marketing and former Dean of the College of Business at Montana State University-Bozeman, as well as founder and Executive Director of the College’s Center for Entrepreneurship for the New West. Before coming to Montana State, Rich served as head of the Marketing Department at the Eccles School of Business at the University of Utah and Associate Dean for Research. He also has co-founded two companies. With expertise in marketing strategy, advertising, and branding, he has given numerous speeches and seminars across the United States, as well as in Ireland, Italy, the Netherlands, Finland, Mexico, Germany, France, Belgium, and Scotland. He also has been a visiting research scholar at the Vrije Universiteit in Amsterdam, the Netherlands, and a visiting scholar at Anahuac Universidad in Mexico City, Mexico. His research has appeared in the Journal of Advertising, Journal of Consumer Research, and Journal of International Advertising, as well as the proceedings of the American Marketing Association and Association for Consumer Research conferences. He has consulted with major corporations, advertising agencies, and early stage start-up companies including IBM, Premier Resorts International, SFX Entertainment, the Van Gogh Museum (Netherlands), American Investment Bank, Printingforless.com, InfoGears, Scientific Materials, and LigoCyte Pharmaceuticals. Professor Semenik also served on the National Board of Directors of the American Advertising Museum and the Industry Relations Board of the American Academy of Advertising. He received his undergraduate degree from the University of Michigan, an MBA from Michigan State University, and a Ph.D. from The Ohio State University. Thomas C. O’Guinn is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Thomas has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He is currently involved with UW-Madison’s Design for Business Thinking initiative. He has never owned a mini-van.
Readers place themselves in the midst of the fast-paced world of advertising with O’Guinn/Allen/Semenik/Close Scheinbaum’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. Readers see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and graphic examples from today’s most contemporary ads and exhibits. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book’s focus on real advertising practice is reflected in content that follows the same process as an advertising agency. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR, 7E provides a thorough, yet engaging, guide to this essential subject.
About the Author
Wayne D. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing. He received his Ph.D., M.S., and B.S. from Purdue University. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including miscomprehension, humor, and brand personality). Dr. Hoyer has published more than 100 articles in academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. His 1998 article on assortment perceptions (with Susan Broniarczyk and Leigh McAlister) won the 2003 Oâ€™Dell Award from the American Marketing Association. He has also been the Montezemolo Visiting Research Fellow in the Judge School of Business and is a Visiting Fellow of Sidney Sussex College at the University of Cambridge (UK). Dr. Hoyer has taught internationally at the University of Cambridge (UK), University of Mannheim, the University of Muenster, and the Otto Beisheim School of Management (Germany), the University of Bern (Switzerland), and Thammasat University (Bangkok, Thailand).
Deborah MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USCâ€™s Marshall School of Business. She received her PhD from the University of Pittsburgh. Her work focuses on the role of emotions in consumer behavior and branding. She has received the Journal of Marketingâ€™s Alpha Kappa Psi and Maynard Awards for the papers that make the greatest contribution to marketing thought as well as the Long-Term Contribution Award from the Review of Marketing Research. Dr. MacInnis has served as Co-Editor and Associate Editor of the Journal of Consumer Research and Associate Editor for the Journal of Marketing and the Journal of Consumer Psychology. In addition to co-authoring CONSUMER BEHAVIOR, she has several edited volumes on branding and has an upcoming book on developing, enhancing and leveraging brand admiration. She is former Treasure and President of the Association for Consumer Research and former Vice President of Conferences and Research for the American Marketing Associationâ€™s academic council. She is the winner of local and national teaching awards. Dr. MacInnis has also served the Marshall School of Business as Vice of Research and Strategy and Vice Dean of the Undergraduate Program. Her consulting includes work with major consumer packaged goods companies, business-to-business marketers and advertising agencies. She enjoys reading, walking, music, and drawing and adores her family and pets.
Rik Pieters is Professor of Marketing in the Tilburg School of Economics and Management (TISEM) of Tilburg University, the Netherlands. He received his Ph.D. in social psychology from the University of Leiden in 1989. Dr. Pieters believes in interdisciplinary work and that imagination, persistence and openness to surprise are a personâ€™s biggest assets. He has published more than 90 articles in marketing, psychology, economics, and statistics. His work has appeared in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. Dr. Pieters has published in the Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, European Journal of Social Psychology, Emotion, Psychological Science, Journal of Economic Literature. His research concerns attention and memory processes in marketing communication and the role of emotions in consumer decision making. He has served as Co-Chair of the Association for Consumer Research annual conference and has co-organized special conferences on visual marketing, social communication, and service marketing and management. He has taught internationally at Pennsylvania State University; University of Innsbruck, Austria; Koc University, Turkey; and the University of Auckland, New Zealand. Dr. Pieters has been Strategy Director for National and International clients at the Prad/FCB Advertising Agency, Amsterdam office. He bakes bread, rides bikes, and drinks hoppy, fermented barley beverages, all except the first in moderation.
Guiding students through a complete “life cycle of the firm,” ENTREPRENEURIAL FINANCE, 6e, introduces the theories, knowledge, and corporate finance tools and techniques an entrepreneur needs to start, build, and eventually harvest a successful venture. With a strong emphasis on sound financial management practices, the text explores how to secure financing, use business cash flow models, and strategically position the early-stage company. Students also learn how to effectively interact with financial institutions and regulatory agencies that can affect venture growth and enable liquidity for investors. Drawing on real-life entrepreneurial ventures and common financial scenarios, the authors include in-depth capstone cases, mini-cases, and examples that engage students and vividly illustrate such key concepts as venture capital funds, institutional investors, strategic alliances, the role of business angels, licensing agreements, and exit strategies.
This well-respected text introduces the theory and application of modern numerical approximation techniques to students taking a one- or two-semester course in numerical analysis. Providing an accessible treatment that only requires a calculus prerequisite, the authors explain how, why, and when approximation techniques can be expected to work-and why, in some situations, they fail. A wealth of examples and exercises develop students’ intuition, and demonstrate the subject’s practical applications to important everyday problems in math, computing, engineering, and physical science disciplines. The first book of its kind when crafted more than 30 years ago to serve a diverse undergraduate audience, Burden, Faires, and Burden’s NUMERICAL ANALYSIS remains the definitive introduction to a vital and practical subject.
Provide an approachable, superbly written introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation with Mankiw’s popular PRINCIPLES OF ECONOMICS, 8E. The most widely-used text in economics classrooms worldwide, this book covers only the most important principles to avoid overwhelming students with excessive detail. Extensive updates feature relevant examples to engage students. MindTap and Aplia digital course solutions are available to improve student engagement and retention with powerful student-focused resources. Within MindTap, students can use the highly acclaimed Graph Builder and Adaptive Test Prep features. All content has been carefully crafted around understanding student needs at key moments in your course. A team of award-winning teaching economists have added more relevance, engagement, and interactivity to teaching resources in this book’s ancillary package, already the most commanding in the industry.
This Asia Edition is published for the benefit of students and faculty in Asia. Content may differ from the US edition. This book may be paired with a recommended digital solution to enhance learning. Cengage Learning Asia reserves the right to refuse any product and/or technology assistance if this book is used outside Asia. Removing or altering the copyright information on this cover is prohibited by law.
Equip students with a conceptual understanding of the role that management science plays in the decision-making process while integrating the latest developments in Microsoft Office Excel 2016. The market leader for more than two decades, Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann’s AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 15E provides unwavering accuracy with emphasis on applications and timely examples. A hallmark problem-scenario approach introduces each quantitative technique within an applications setting. Students apply the management science model to generate solutions and recommendations for management. All data sets, applications, and screen visuals reflect Excel 2016. A comprehensive support package offers timesaving support from the text authors as well as online chapters, an appendix, LINGO software and Excel add-ins.
This book is intended for students of common engineering taking a fundamental course in mechanics. The material in this book is tailored in a concise manner for teaching the major contents of Dynamics in one semester. Students will be guided in studying the concepts and fundamental principles of Dynamics through the study of planar motion of particles and rigid bodies. Throughout the book, vector is used as a basic mathematical tool. The authors believe that basic training in vector analysis will be of great help to students to understand in depth the concepts and principles in Planar Dynamics. Students will be equipped with the basic knowledge for further study in the broad field of engineering.
A concise volume that provides a good introduction to planar dynamics for undergraduates in mechanical engineering. Uses a vector approach for the formulation of dynamics concepts and solution of problems. This lays the foundation for the study of more advanced subjects such as 3D dynamics, robotics and dynamics of machinery. Challenging kinematic concepts such as centripetal acceleration, Coriolis acceleration, relative motion and rigid body rotation are explained using an intuitive, graphical vector approach. Logical connection of ideas. The hierarchy of the principles and equations in kinematics and kinetics are logically presented in the summary of each chapter. Concept maps showing the organized structure of the key principles and equations are also included. At the end of every chapter, guidelines to solving problems are given, with worked examples to illustrate the logical steps involved.
As today’s auditing environment continues to change in dramatic ways, those entering the profession must be prepared to handle a high standard of responsibility. You can prepare with the help of AUDITING: RISK-BASED APPROACH TO CONDUCTING QUALITY AUDITS, 10E. AUDITING reflects the latest clarified auditing standards and the newest PCAOB standards, while discussing the COSO’s Internal Control-Integrated Framework and the AICPA’s recently issued new audit sampling guidance. You’ll find the most recent professional developments with a new integrated emphasis on the latest fraud risks and ethical challenges throughout the book. New end-of-chapter problems as well as new cases provide valuable hands-on experience.
About the Author
Audrey A. Gramling, Ph.D., CPA, CIA, is the Professor and Accounting Department Chair at Colorado State University. Professor Gramling’s research investigates both internal and external auditing issues, with a focus on decision behavior of auditors, external auditor independence, internal control reporting, and other factors affecting the market for audit and assurance services. Prior to earning her Ph.D. at the University of Arizona, Professor Gramling worked as an external auditor at a predecessor firm of Deloitte and as an internal auditor at Georgia Institute of Technology. She has also served a one-year appointment as an Academic Accounting Fellow in the Office of the Chief Accountant at the U.S. Securities and Exchange Commission. She is the Past President of the Auditing Section of the American Accounting Association and has served in an advisory role to the Committee of Sponsoring Organizations (COSO). Karla M. Johnstone, Ph.D., CPA, is an Associate Professor of Accounting and Information Systems at the University of Wisconsin, Madison. She teaches auditing, and her research investigates auditor decision making, including auditors’ client acceptance and continuance decisions, how fraud risk and fraud brainstorming affects audit planning and audit fees, client-auditor negotiation, and audit budget-setting processes. She has also published various articles on accounting curriculum effectiveness. Professor Johnstone serves on the editorial boards of several academic journals and is active in the Auditing Section of the American Accounting Association, currently serving on the Executive Committee in the role of Treasurer. She has worked in practice as a corporate accountant, a staff auditor, and was a doctoral fellow in residence at Coopers and Lybrand. Larry E. Rittenberg, Ph.D., CPA, CIA, is Professor Emeritus, Department of Accounting and Information Systems, at the University of Wisconsin, Madison, where he taught courses in auditing, risk management, and corporate governance. He is also Chair Emeritus of the Committee of Sponsoring Organizations of the Treadway Commission (COSO), where he has provided oversight of the development of the COSO Enterprise Risk Management Framework as well as the COSO Guidance for Smaller Businesses. He has served as Vice-Chair of Professional Practices for the Institute of Internal Auditors (IIA) and President of the IIA Research Foundation; and has been a member of the Auditing Standards Committee of the AAA Auditing Section, the AICPA’s Computer Audit Subcommittee, the Information Technology Committee, the NACD Blue Ribbon Commission on Audit Committees; and Vice-President and Treasurer of the American Accounting Association. He is a member of an audit committee, board, and governance committee of Woodward Governor, a publicly traded company, and has consulted on audit committee, risk, and control issues with the largest public company in China. More recently, he has been named as one of the seven members of the International Oversight Council for Professional Practice of the IIA. Professor Rittenberg served as staff auditor for Ernst and Young and has co-authored five books and monographs, and numerous articles.
Now you can offer your students a structured, applied approach to behavioral finance with the first academic text of its kind–Ackert/Deaves’ BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text–ideal for your behavioral finance elective– links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance that students have already learned in their principles course. The authors then move into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Students learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. Your students gain a strong understanding of how social forces impact people’s choices. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Students learn the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book is unique as it spends a significant amount of time examining how behavioral finance can be used effectively by practitioners today. The book’s solid academic approach provides opportunities for students to utilize theory and complete applications in every chapter. A wide variety of end-of-chapter exercises, discussion questions, simulations and experiments reinforce the book’s applied approach, while useful instructor supplements ensure you have the resources to clearly present theories of behavioral finance and their applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The most widely used text in its course area, James W. Kalat’s BIOLOGICAL PSYCHOLOGY has appealed to thousands of students before you. Why? Kalat’s main goal is to make Biological Psychology understandable to Psychology students, not just to Biology majors and pre meds–and he delivers. Another goal is to convey the excitement of the search for biological explanations of behavior. Kalat believes that Biological Psychology is “the most interesting topic in the world,” and this text convinces many students–and maybe you, too–with clear writing, amusing anecdotes and intriguing examples. MindTap, an interactive online learning resource that integrates the text with videos, animations and a virtual bio-lab component, makes learning even easier and more enjoyable.
Kantowitz, Roediger, and Elmes, all prominent researchers, take an example-based approach to the fundamentals of research methodology. The text is organized by topic–such as research in human factors, learning, thinking, and problem solving–and the authors discuss and clarify research methods in the context of actual research conducted in these specific areas. This unique feature helps students connect the concepts of sound methodology with their practical applications. Carefully selected real-world examples allow students to see for themselves the issues and problems that can occur in conducting research. More importantly, students develop a sense of how to anticipate and adjust for problems in their own research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.